In the early days, when we first started working for social good, with NSCD, the Arc and RAAP, we considered Osocio the authoritative voice on social marketing. We still do, many years later. Osocio is an online hub where thinkers from around the globe write about public health efforts and non-profit campaigns. Marc Van Gurp, the founder, has written about Sukle’sDenver Water campaign every year, except one, since the campaign’s inception in 2006. Today, they post an 8-year retrospective of the Denver Water campaign, along with an interview with Mike Sukle, Creative Director and President of Sukle Advertising.
“We’ve always been more interested in the challenge of a problem or the potential of something than the budget or type of industry a client may be in. And we’ve always felt that advertising could be used for good.” —Mike Sukle
If you live in Denver, you know summers are hot and dry, and you know last year was an exceptionally dry year which just worsened our drought status. We rolled into this year with a substantial deficit in our reservoirs, which is never a good thing- we were way behind on water supply and still in the middle of a bad drought. Things were looking really dire and we knew drastic measures were needed. Over the years we’ve asked Denverites to ‘Use Only What You Need,’ and they certainly rose to the challenge. Water savings have been really impressive (thank you, Denver), but this year we need even more from our citizens. We need them to Use Even Less than they need. So, we went with it and asked Denver to do just that, to Use Even Less. Step up to the newest challenge, Denver, we need your help- you’ve proven you’re up for it. Thanks to Denver Water for another fun year working with them.
We’ve done a good bit of smoking cessation work here at Sukle, so it’s always fun to see something that takes a bit of a new angle. We’ve also seen some horribly shocking videos of kids actually smoking in other developing countries – it was hard to watch. The Thai Health Promotion Foundation (THPF) took this notion and flipped it, much to our pleasure. Kids walked up to smokers, asked for a light and were typically told how bad it was for them and that they shouldn’t do it. Then the kids handed them a ‘quit smoking’ brochure and walked away. Very clever and fun to watch. On top of winning a ton of awards, this thing got a whole lot of Youtube love.
Car/bike accidents and car/pedestrian accidents have been on a sharp incline in Denver. I don’t think we need to elaborate on why this is not a good thing. There’s a lot of bikers and walkers here at Sukle, so we jumped at the chance to do some ads aimed at helping turn this trend around. There’s just so much stimuli these days, we thought if we could just remind drivers that pedestrians and bikers are always there and hard to see, that they’d pay just a little more attention to watching out for them. And, in turn we’d be doing our part to help keep Denverites safe. These were done in conjunction with the City of Denver.
This time lapse video is among the awesomest in its genre.
“I love to stargaze. Watching the milky-way float across the sky is one of the most therapeutic experiences I have ever felt. If you haven’t experienced it, then I strongly recommend taking the time to do so.” Michael Shainblum, Director.
Well, it’s summer and that means it’s bike season here in Denver. Some of the most hardcore Denverites will brave the winter on 2 wheels, but once it’s warm the bikes come out in droves, which makes us all happy. There’s always a plethora of bicycles hanging around the shop, and so these illustrations by Minnesota designer Jacob Boie seemed very fitting. Check out his portfolio, there’s some nice stuff in there.
The only comment necessary is to reiterate that this guy carves these out of ONE SINGLE PIECE OF WOOD. Talk about creative vision. These are done by woodcarver John Merrit, and don’t you just love how casually he shows you all this stuff, like it’s no big deal?
I posted the “Ship my Pants” spot last week, so even though this one isn’t exactly “fresh off the presses,” I felt compelled to post it as well. When I was first informed that these spots existed, well before I saw them on TV, I replied “is Kmart even around still?” That goes to show how far they’ve fallen. So, it makes total sense to come in with some very edgy spots like these, ones people are sure to remember. I mean, who doesn’t like big-ass-savings?
Here’s a really cool illustration of a bull by Austin graphic designer Erick Montes. This guy has a superb book if you’re looking for some sweet, sweet eye candy. I posted this particular image, though, because this is how we’re steaming into summer over here – like a charging bull. We’ve been absolutely cranking full speed for the last 10-12 months and we’ve officially started renovating our space, which makes us quite excited (aside from the drywall dust in our socks when we get home at night). And, the best part is we’d like to cordially welcome our newest Sukleites, Dana Cohen and Sara Nelson, who will be big additions to the team going forward. Add a dash of summer fun in the mix and you’ve got what we like to call the Sukle-zone.
Thought this was a pretty interesting and unexpected campaign from McDonalds. It seemed like Micky D’s was insistent on pounding the public with ads about how fabulously amazing great and real their ingredients are. Said pounding has me in a foggy haze, ignoring every bit of McDonald’s messaging, when suddenly, like a light from above, errrr, in front of me- something comes on my TV screen. Something that’s actually interesting, and my fog suddenly lifts and I think, “what a refreshing change from the typical vanilla spots they air. These ‘Think with Your Mouth’ spots are deliciously odd.” From the retro feel to the wonderful strangeness, these things are alright in our book.
Yay, this weekend is the 2013 Festival For Water — a music festival hosted by Water For People, a Denver non-profit. The goal of the festival is to promote water awareness and conservation, locally in Colorado and worldwide. The festival happens June 9th at Civic Center Park, so head on down and rock out like no one’s business.
These are some really neat long exposure photographs taken by photographer Yume Cyan. The photos were taken in the forest around Nagoya City, Japan. By leaving the shutter open at a low aperture Yume is able to capture all the flashes from the lightning bugs, which creates a really beautiful and moody image.
We were happy to learn last week that we had two campaigns featured in the Obies this year. The Obie Awards are an industry awards show that celebrates creative excellence in outdoor advertising.
Our “They’re just as excited to see you” campaign for the Cheyenne Mountain Zoo was featured as a Silver winner, and last year’s Denver Water campaign was featured as a finalist. We’ve been on a bit of an Obie tear, getting things in there nearly every year, but that doesn’t make it any less exciting to get this news and keep the streak alive. Yay, Suklites!
Summer has arrived, and with it come the screams of joy from the amusement parks. We were lucky enough to be asked to do some work for our local park, Elitch Gardens. These guys are all about providing a smiles for adults and children alike, and we were tasked with reminding the citizens of Denver that a good time was right under their nose. A flippin’ good time, in fact. So, we played off the slinging, spinning, twisting, speeding, zipping and, of course, flipping that their rides allow visitors enjoy. So, when you see these billboards and train wraps around town, proceed from wherever you are directly to Elitch Gardens. And have fun, Denver.