Archive for February, 2009

The Tap Project

Friday, February 27th, 2009


We’re really excited to be working with UNICEF on the Tap Project this year.

Nearly 900 million people around the world have little or no access to safe drinking water. Tap sets out to fix that problem.

The Tap Project is based on a simple concept: during World Water Week restaurants ask their patrons to donate $1 or more for the tap water they usually get for free, and all funds raised go to support UNICEF’s efforts to bring clean and accessible water to millions of children around the world. According to Stevan Miller, Director of Corporate Partnerships at UNICEF, “This is the biggest project for UNICEF in fifty-six years.” Pretty cool.

UNICEF/ HQ00-0578/Shehzad Noorani

Some of the best ad agencies around the country are pitching in to help. We’re happy to be working alongside Droga5, Saatchi & Saatchi, Hill Holliday, Energy BBDO, Publicis Mid America, TBWA/Chiat/Day, Trumpet, Fishtank, Goodby, Silverstein & Partners, Cargo, Publicis West, Nonbox, VCU Brandcenter, U1 Design, R&R Partners, BYU Adlab, GMMB, Empower Media Marketing, PopuliCom, Grupo Gallegos and Casanova.

As the lead agency for Denver/Boulder, we’ve had the awesome opportunity to work with a ton of really talented folks in our community that have donated their time and energy to make the campaign a reality.

The campaign launch is just around the corner, so check back soon to see the work.

Opinions From A Mexican Girl

Thursday, February 26th, 2009

Last week I was asked, “why are Mexican soap operas are so dramatic?”. Since there aren’t any formal studies on the subject matter, I have a few possible explanations:

1. Long names – Mexicans have more than one last name (you should feel a bit cheated right now). In fact we usually have two first names and two last names. In soap operas they have three or four of each. So how could  “Rosa María Estefani Díaz de León Aguilar de la Rosa ” not be dramatic?

2. Cultural education – Where else will we learn to be the stereotypical hot blooded Latinas and the testosterone-driven macho men?

3. Competition – Since soap operas in Mexico are shown at prime time, they need to compete with all the other programs shown at that time. TV shows that have hordes of women dancing in bikinis around mariachi wannabe contestants who are being slapped about by an angry midgets in costume are big motivators.

4. Time – US soap operas last like 20 years whereas Mexican soaps last from 6 months to 2 years tops. This condensation leads to a “soaps on steroids” effect.

5. Same story – They insert as many “bitch” slaps, infidelity, hot maids, rejection, unwanted pregnancies and screaming to make us forget, that if you pay attention closely, you will realize that you have been watching the same story over and over again since you were a child.

So the word for this week will be “soap opera” since you will need it to have any decent conversation with any women in Mexico (especially your future mother in law).

More Fitness Together

Wednesday, February 25th, 2009



Here’s a few more posters from the campaign.

Another tidbit of facial hair fun

Tuesday, February 24th, 2009


One of the many web perusers here at Sukle discovered this little face prop that we all much enjoyed. While being clever and funny, it also makes you look sophisticated. Or maybe like Charlie Chaplin. Either way, it’s entertaining. We came across it over on the little things blog, but you can aquire one here.

Not your typical meat-market gym setting.

Tuesday, February 24th, 2009



Fitness Together is a private personal training studio franchise based in Highlands Ranch, Colorado. With nearly 500 studios, the fitness chain is not new but is unique in its offering. Private studios. One-on-one attention. Personal bathrooms and showers. Sessions are by appointment only. Even the windows are covered for privacy. All of this individualized attention equals one thing – results. Here’s the first wave of creative for the brand refresh that’s being applied to print ads, studio posters, direct mail and outdoor.


Friday, February 20th, 2009



A giant inflatable dog turd created by the American artist Paul McCarthy was blown from its moorings at a Swiss museum, bringing down a power line and breaking a window before landing in the grounds of a children’s home.

The exhibit, entitled Complex Shit, is the size of a house. It has a safety system that is supposed to deflate it in bad weather, but it did not work on this occasion.

Fixie builder for the not-so-do-it-your-self-er.

Thursday, February 19th, 2009


You pick out the colors, Republic builds and ships it to you. We like the flip-flop fixed/free hub that comes standard. All for $378 delivered. Beard and shants not included.

When good design inspires more good design

Wednesday, February 18th, 2009



“Design student Luis Fernando Luna Bermudez took inspiration from the rear light cluster of the Swedish car maker’s only ‘young-ish’ looking car to design a piece of furniture worthy of nomination for Volvo’s Design for Life competition.”

Very nicely done. It’s very fun to see nicely designed products or images influencing other good designs.

(via ISO50)


Tuesday, February 17th, 2009

41 hours alone in an elevator and the only form of entertainment this guy could come up is playing with stuff from his wallet?

Opinions from a Mexican Girl

Friday, February 13th, 2009

(Introducing our newest blog contributor and our resident expert on Mexican culture, Caryn. She will be weighing in on life at Sukle and in the US from the eyes of a Mexican immigrant, while educating us on the intricacies of the Spanish language and the ways of the latino. Arrriiiiibbbbaaa!!!)

Buenos Días.

The word blogging in Spanish means “speaking one mind no matter how little other people want to hear it” – This phenomena is similar to when your mother nags at you with her opinions.

Blogging is definately not part of my DNA, it is actually against it. But giving my opinion is so I took this opportunity because any contribution I can make to the educating non-Mexicans about Mexican culture, its worth it.

So my name is Caryn and I am Chihuahuan (hold the jokes). I am here to help you correct your verbal ticks, other wise called Mexican earsores, and breach the gap, the abyss as wide as el Rio Grande as some might call it, of cultural differences between us. Just so you know that I am a true Mexican, I have posted my photo as proof of nationality and authenticity.

Lets just start from the start. The word HOLA is not pronounced HO (like in hoe) – LAA. Skip the H, its just OLA. Many people make this rookie mistake. I just heard it a month ago and it was painful. Here are a few more words to help you with this romantic holiday approaching. Try using your best construction worker voice to add impact:


Like Beating A Secondhand Smoked Horse

Tuesday, February 10th, 2009






If you want to get their attention, make it fluorescent green and put it everywhere. That’s exactly what we did for Wyoming. Billboards, newspaper ads, gas station pump toppers and guerrilla efforts blanketed the state to educate Wyoming residents about secondhand smoke.

Two waffle tuesday is the best

Tuesday, February 10th, 2009


Borrowing slightly from our friends over at Teak (they rock the ‘Waffle Weds’), Michon has created a fantastic and fun new way to usher in the almost midweek here at Sukle: WAFFLES! Michon whips up some of her delicious griddled breakfast treats and we all stand around and drool until our fresh waffle hits the plate. Then the scarfing begins. The best part, though, is not that we get to stuff our faces with tastyness, but that we get to sit down together and have a meal with our coworkers. Yes, that sounds sappy, but with how busy everyone usually is here, it’s nice to have a moment to just chillax and catch up with everyone.

Sweet flash mob

Tuesday, February 10th, 2009

Man, I love these flash mobs. We all had a blast viewing the one we saw where all the people in Grand Central Station freeze….what a hoot watching all the passers by stare in bewilderment. This one is great, as well. It’s apparently a T-Mobile spot, although this video is too long for an actual TV spot. I’m guessing it’s meant to be a viral video, and boy, it’s working if so. It has tons of hits, and I see it posted again with over 3 million hits on another post. Flash mobs have advertising/guerilla marketing written all over them, with all the attention they grab, both when viewed first hand and when revisited on the web those who wish they were lucky enough to catch something like this in person. I’m the latter.

Letters from the south pole

Saturday, February 7th, 2009



Check out this penguin poster, made all from Letraset letters! I can just picture him waddling towards a sea of Cs. Sorry, couldn’t resist that one. If you look in the details shot, you can see faint blind emboss of letters making a Letraset iceberg! Clever. This beaut was done by Marc Fisher, and we like it!

Happy hindsides.

Friday, February 6th, 2009



I’m not sure if you’ve ever spent years sitting on a bad chair, but it ain’t fun. Your spine and rump do not like you. Grand master Sukle has taken this into consideration and provided us with some of the finest in sitwares available. These bad boys do not disappoint. A truck JUST dopped off a load of H. Miller Mirra chairs, and already the production levels are off the charts and everyone is in a better mood. Just goes to prove, keeping the rear happy keeps the front happy. A great Friday hath begun!