Meet Karl Strassburg, aka “K-Strass”. This guy’s been on SIX, yes SIX, morning television programs in the midwest posing as a “yo-yo champion”, whatever that is. Now, his whole routine of not actually being able to yo-yo or forgetting string for his yo-yo is hilarious, for sure. But what I really like about this story is that this guy is that he managed to get himself on TV so many times. As advertisers, marketers, creatives and those who create hype and PR, we could learn a thing or two from this guy. He repeatedly owns the hosts and you’d think they would learn from his past appearances. Nevertheless, he continues to make appearance and I find it inspiring. I would hope all of our clients, who actually have real products and do what they say they do, should get as much facetime on the news. Thanks for the PR lesson, K-Strass.

I read this story on my fav sports blog, deadspin. Read the story, see a few more vids here. You’ll enjoy them, he attempts four yo-yos on the one video.