We saw Tebowing earlier this week on the Egotist, and since then it’s spread like wildfire. It’s the new planking.
This thing has all the perfect elements of a great viral stunt. It’s ironic that we ad agencies and creative shops rack our brains for ideas like this, things that will explode on the internet, and this one was done for fun (and partially in jest). It has the appeal of sports fans, the lofty ideals of the religious sector, the tongue-in-cheek factor for humorists and the luxury of being extremely topical. After all, Tim Tebow has had more time as a featured story on sports-related television this year than almost any other NFL player, even though he’s only played in one game. Mix all those ingredients into a digital bowl and voila! You’ve got yourself a viral hit.
We’ve been amazed how much it’s spread. Case in point: a Colorado Rapids player Omar Cummings Tebowing after scoring a goal in last night’s MLS playoff game. Awesome.