A Simple Request.

June 19th, 2012

With a dry winter and snowpack levels below normal, we wanted to ask Denver Water customers to not only “Use Only What You Need,” but use less. And the the place to use less is on your lawn. Outdoor water use amounts to nearly one-half of a household’s annual water usage so that’s what we targeted. And in classic Denver Water fashion we made the visual and message as simple as possible.


For the props we had miniatures made that the hand models could hold. A special thanks to photographer
Jamie Kripke for his skills (and prop building connections) that made it all happen.

Photography: Jamie Kripke
Props: figureplant
Retouching: Matt Carpenter

Categories : Uncategorized

4 Responses to “A Simple Request.”

  1. S. says:

    Super cute! I never thought miniature garden implements could be so adorable.<3

  2. [...] See more campaign items after the break. And see some pictures about how they made the miniatures here. [...]

  3. [...] Lunchmeat & Underpants] (function() {var s = document.createElement('SCRIPT'), s1 = [...]

  4. [...] the beginning of the summer Denver Water asked folks to use less water.  While the message seemed to resonate with Denver residents, the summer was long and loaded with [...]

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