Car/bike accidents and car/pedestrian accidents have been on a sharp incline in Denver. I don’t think we need to elaborate on why this is not a good thing. There’s a lot of bikers and walkers here at Sukle, so we jumped at the chance to do some ads aimed at helping turn this trend around. There’s just so much stimuli these days, we thought if we could just remind drivers that pedestrians and bikers are always there and hard to see, that they’d pay just a little more attention to watching out for them. And, in turn we’d be doing our part to help keep Denverites safe. These were done in conjunction with the City of Denver.