Driven To Drive Less

Driven To Drive Less Identity

Joining forces with the City of Boulder, Colorado, we made a game out of people giving up their car at least one day a week. Participants gave their cars a day off and commuted by alternate modes of transportation – be they bus, bike, foot, carpool or stagecoach. One day a week. That’s 14.3% less congestion, pollution and road rage. And 14.3% more freedom.