Every trip we took to Goodwill we were unearthing shopping gold. It was amazing. And, we were really dumbfounded by the quality of stuff we found, and even more so, the prices (how about a like-new telescope for only $20, anyone?). When we went to Goodwill’s Deja Blue boutique we were consistently discovering cool designer clothes, in basically brand new condition, priced so low we almost didn’t believe it. Designer jeans for $6? Who does that? We were shocked by it all. It was ridiculous. And even somewhat disturbing that people were out there paying full prices for things in just slightly less used condition. And right there, the idea for this campaign began to hatch. We had to let everyone else know.