Just One Year Book

Babies go from a squishy little blob to a walking-and-talking kid in their first year. We leveraged those fleeting memories to create packaging, point-of-sale, a video, sales collateral and a retail-store-within-a-store for Carter’s complete Just One Year line of apparel and nursery items. The line quickly became the best selling in Carter’s history, and we picked up a Best of Show award to boot.