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New Stuff and Inspiration

Jeans Denver Water will appreciate.

Pretty interesting that Levi’s is working towards changing the jean business by creating jeans that use less water. After working tirelessly to incite Denverites to use less water, these jeans are something we can all appreciate at Sukle (and at Denver Water).

Per the Levi’s site, they would like to be a part of the solution: “Levi’s® believes that it is important to take action because we’re part of an industry that depends on water. An average pair of Levi’s® jeans needs 42 liters of water to be dyed, washed, and finished. Once we take them home we use even more water caring for our jeans using 21 liters every time we wash. That’s 4 times the amount of water someone in a developing country might use for an entire day’s drinking, cleaning, cooking, and washing combined.”

The new process only uses 1.5 litres of water per pair. Kudos, Levi’s,.