New Stuff and Inspiration
Absolute is running an integrated campaign featuring a gaggle of famous installation artists of varying styles. The main message/tagline is “It all starts with an Absolute Blank.” The work blends print, interactive, digital and installation mediums to create some interesting pieces. The campaign launched in the UK last week.
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.