New Stuff and Inspiration
Wilder: A Tale of Love for the Outdoors is now playing. To get your kids playing.
This summer marks our third year of working on Generation Wild, the brand we created for Great Outdoors Colorado. Generation Wild has made huge strides in reconnecting children with the outdoors, this year’s effort is the biggest yet. That’s because this year we’re introducing Wilder, an 8’ tall creature that’s part goat, part yeti, and all friend.
Wilder: A Tale of Love for the Outdoorsis a short film that will pull at your heart strings. It’s the story of a little girl who wanders into the forest and befriends this giant creature. The tale reminds us all, that somewhere along the way, we’ve lost our connection with nature. And it’s time to change that.
Creating an 8’ tall goat-yeti was no small feat. We spent months designing the character and creating just the right look for Wilder. Then, we worked with Legacy Effects in LA to bring him to life. Legacy is the special effects wizardry behind such blockbusters as Iron Man, Jurassic World and The Shape of Wilder. While Ironman was awesome, we think Wilder might just be their best work ever.
The film was shot just outside of beautiful Durango, Colorado. Big shout outs go to the production company Off Abbott and Lee Lloyd Choi, director. Ring of Fire edited a beautiful story and created special effects. Rocky Mountain Recorders did their magic with the sound design. Music was produced by ColorWheel Music and composed by Aaron Espe and Tom Hagerman (of DeVotchka).
Wilder has only just launched, but if the reaction we’re already getting is any indication, he’s going to be wildly popular.
Cue the sausage jokes.
After talking to several agencies, Boulder Sausage, a Boulder-based company that’s been making delicious meats for over 50 years, chose our humble little agency to help them fill more bellies. We can’t wait to sink our teeth in. Oh, and advertising for them will be fun too.
Sukle Wins 3 at Denver 50 Award Show
We’re happy to announce being recognized for three awards at this year’s Denver 50 Show.
Our Generation Wild TV spot for Great Outdoors Colorado was honored, making it back-to-back years the campaign was awarded.
For Cody Yellowstone, our new identity design took home honors as did our digital video campaign promoting “The Great American Adventure”.
Congrats to our clients and the agency partners who helped bring this to life.
Great Outdoors Colorado
Generation Wild “Click”
Generation Wild is a movement we created on behalf of Great Outdoors Colorado to inspire kids to play outside more often. For the second year of the integrated campaign, we created this TV spot to highlight the fact that parents are quick to buckle their kids in to keep them safe, but they’re not setting their kids free to play very often. “Click” brings to life the fact that there are times for buckles, clips, and straps, and there are times for dirt, sticks, and stinkbugs. This serves as a fresh reminder for us to take a break from the hustle and bustle and set our kids free every once in a while.
Cody Yellowstone is the original old west town. It was founded in 1901 by the legendary American scout and bison hunter, Buffalo Bill Cody, and with historic saloons on every corner and nightly rodeos, not much has changed since. For the Cody Yellowstone identity, we wanted to honor the town’s history, while giving it a contemporary feel. The custom logotype was inspired by typography used in playbills and posters for the infamous Buffalo Bill’s Wild West Show and sets the stage for the rugged adventures that you’ll experience when visiting.
The Great American Adventure Videos
There’s only one place that’s home to a highway Teddy Roosevelt once called the fifty most beautiful miles in America. One place with a history museum known as the Smithsonian of the West. One place with scenic Yellowstone National Park right in its backyard. And one place that was founded by the legendary American scout and bison hunter, Buffalo Bill Cody. It’s a place called Cody Yellowstone, and it’s home to The Great American Adventure. We created this series of videos to highlight some of the most impressive features of Cody and give potential visitors a feel for what this authentic western town is all about.
See all of the winners and full credits here.
Generation Wild is back and has become something bigger than we ever imagined. It’s become a movement that is disrupting the over-scheduled, over-screened and over-protected culture we’ve unintentionally created for our kids. In its first-year it demonstrated measurable success in changing attitudes and behaviors. Over 500 entities across Colorado have stepped up to help change an entire generation of kids. Great Outdoors Colorado (GOCO) has invested in locally led, youth-engaging coalitions in 15 Generation Wild communities to break down barriers to the outdoors, building new places for recreation, creating outdoor programs to activate those sites, and offering internships and job opportunities in the outdoor field. And on June 21 the Governor proclaimed the first day of summer as Generation Wild Day in the state.
This year’s media campaign will inspire parents to set their kids free and serve up new tips and resources to help them get their kids outside more often. Stay tuned, there’s much more to come.
Happy Generation Wild Day!
Gov. Hickenlooper made it official: June 21st, the first day of summer, is Generation Wild Day in Colorado. The best way to celebrate is to get outside and play.
Getting kids to play outside is rewarding stuff
We love being able to do awesome work for great clients, and seeing that work recognized by our peers is just icing on the cake. We’re incredibly proud to report that our campaign for Generation Wild won four awards at the OBIES this year. Thank you to the OBIES for the national recognition. And a huge thanks to Great Outdoors Colorado for allowing us to be their partner on this important campaign to change an entire generation of kids.
Our Denver Water campaign is a finalist for the OBIE Hall of Fame
We’re honored that our work for Denver Water is one of only five brands selected as a 2018 finalist for the OBIE Hall of Fame.
If you aren’t familiar with the OBIEs, they award the best work in out-of-home advertising each year. Some of the past Hall of Fame winners include Apple, HBO, ESPN, MINI Cooper, and Absolut. Not too shabby. We’re both honored and humbled to have our little local water utility recognized among so many great brands and iconic campaigns.
Check out some of the work and keep your fingers crossed that we bring home the big enchilada.
Denver 50 honors Sukle with six awards, including Judge’s Choice
Each year the Denver 50 award show recognizes the best branding and advertising work in the state.
We’re proud to share that our work for Great Outdoors Colorado and Irvine Ranch Water District took home six awards in this year’s show. The awarded entries included the Generation Wild website, digital videos and social media campaign, as well as the integrated campaign for Irvine Ranch Water District in Orange County.
“The Denver 50 is a great reminder of all of the incredible work coming out of Denver and Boulder,” agency president Mike Sukle said. “The bar continues to be raised higher each year.”
Thanks to the Denver Ad Club for putting together another great show.
Survive the season with our holiday card
Is it just us or does it feel like everything is a controversy these days? From the shape of the earth to bathroom signage, it seems like anything and everything is worth fighting over. So, we created a conversation guide to help our friends get through their holiday celebrations without engaging in a shouting match. Enjoy.
Let us take what’s in your crazy coconut and make it real.
We often find ourselves coming up with outlandish ideas. Ideas that would be either impossible or too expensive to photograph, and wouldn’t look right as watercolor paintings either.
So instead of just throwing in the towel, we did what made the most sense to us. We figured out how to bring our wild ideas to life with the magic of computers. And now, with years of pixel crafting under our belts, we’re offering that capability to our clients. Think of us as your own private production resource.
Need to share a new product prototype with buyers? Or show how incredible your product would look on the shelves inside a retail space? We can help you do that.
Need to make a hippo backflip, but don’t have the budget for a shoot, or a flexible hippo? We can do that.
Need an animation to explain a complex idea in a simple way? We can do that.
Our CGI, Photo Retouching, and Motion Graphics capabilities are the way to make your ideas and brand come alive.
Sound like something you need? Reach out to us and let’s talk about your project.