New Stuff and Inspiration
Beer labels in motion
Apparently we’re really into animated .gifs today. This tumblr site called Beer Labels in Motion has a bunch more of these gifs which essentially bring the label art to life, which is cool.
Super cool gifs
We call it trippy thursday over here. These were done by UK-based artist Mat Lucas who has a tumblr blog called 89—A. These are guaranteed to hypnotize you. Or give you seizures.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.
Creative bike video
By now, most people have been dazzled by the bikesmanship of Danny MacAskill. The guy is truly amazing. But this video really caught our attention for it’s creativity. This is certainly a new angle on bike movies. See more here.
Best use of duct tape ever
This is a pretty neat and inspiring video of a paralyzed woman realizing her dream of surfing. Really cool to be reminded there are good people out there who want to help others. You can support their wave catching here.
Pretty cool .gif of all the shots Lebron made in game 7 of the championships. Nice work Drew Sheppard (@DShep25).
Mike Sukle Interview on Osocio.org
In the early days, when we first started working for social good, with NSCD, the Arc and RAAP, we considered Osocio the authoritative voice on social marketing. We still do, many years later. Osocio is an online hub where thinkers from around the globe write about public health efforts and non-profit campaigns. Marc Van Gurp, the founder, has written about Sukle’s Denver Water campaign every year, except one, since the campaign’s inception in 2006. Today, they post an 8-year retrospective of the Denver Water campaign, along with an interview with Mike Sukle, Creative Director and President of Sukle Advertising.
“We’ve always been more interested in the challenge of a problem or the potential of something than the budget or type of industry a client may be in. And we’ve always felt that advertising could be used for good.” —Mike Sukle
Read the whole interview here.
We are proud to have Osocio’s ongoing support, and to be included along side the best communicators in the field.
The official Denver Water campaign
If you live in Denver, you know summers are hot and dry, and you know last year was an exceptionally dry year which just worsened our drought status. We rolled into this year with a substantial deficit in our reservoirs, which is never a good thing- we were way behind on water supply and still in the middle of a bad drought. Things were looking really dire and we knew drastic measures were needed. Over the years we’ve asked Denverites to ‘Use Only What You Need,’ and they certainly rose to the challenge. Water savings have been really impressive (thank you, Denver), but this year we need even more from our citizens. We need them to Use Even Less than they need. So, we went with it and asked Denver to do just that, to Use Even Less. Step up to the newest challenge, Denver, we need your help- you’ve proven you’re up for it. Thanks to Denver Water for another fun year working with them.
We’ve done a good bit of smoking cessation work here at Sukle, so it’s always fun to see something that takes a bit of a new angle. We’ve also seen some horribly shocking videos of kids actually smoking in other developing countries – it was hard to watch. The Thai Health Promotion Foundation (THPF) took this notion and flipped it, much to our pleasure. Kids walked up to smokers, asked for a light and were typically told how bad it was for them and that they shouldn’t do it. Then the kids handed them a ‘quit smoking’ brochure and walked away. Very clever and fun to watch. On top of winning a ton of awards, this thing got a whole lot of Youtube love.