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Lunchmeat Underpants

Lunchmeat Underpants

New Stuff and Inspiration

new kid on the block


We at Sukle are really excited to welcome a new member to our team. His name is Steve Barry, and he’s coming to us from Wieden + Kennedy in Portland. He’s worked on all kinds of great accounts including Starbucks and EA Sports. We only hired him because we wanted to see our agency name listed next to the likes of Wieden, Goodby and Crispin. Kidding, of course- we are actually really, really pumped to get him on board as our new Director of Client Strategy and Account Services, as we know this guy’s got skills. We’re looking forward to his addition to our culture, as well as his guidance in working with and acquiring great clients!



This commercial makes me laugh out loud. Silly, but memorable.

more Good stuff to report


Mike Sukle is in Santa Fe this weekend speaking at Design Week Santa Fe. He is part of a panel discussion on the segment titled Design for Good.

As they put it, “This year’s Design Week focuses on elements of good, conscious design by bringing you the visionaries at the forefront of thinking both in product design and in solving our collective problems, whether on the scale of community, nation, or planet.”

I imagine he’ll be talking about our work on water conservation for Denver Water, but he’ll fill us in when he gets back. In the mean time, we’ll be solving problems without him, on the scale of who’s bringing bagels in for our Monday morning meeting.

Stoosh-Off 2007


Andy started with the ‘stache topic and, hey, why not? I present you with the Stoosh-Off 2007. Check it out. It’s a quality use of the internet.

I'm a designer. Use me better.


I love this speech given by Ben Terrett at the Applied Green conference in London. Ben is a Graphic Designer.

His words are great inspiration for seeing our jobs in a bigger context. And pushing us creative thinkers to form more equal relationships with business people. We need to use our creative noggins to help clients to not make decisions out of fear. In this speech, he turns fear of climate change into an opportunity to be smarter. If we can stop designing for the hell of it but instead design as a way of thinking, we can earn our place at the table.

In his own words,

“If you ask Porsche about their sustainability policy they will proudly tell you that 60% of all Porsches ever made are still on the road today.

Think about that for a bit.

Now you might think that a gas guzzling 4.8 litre car can never be environmentally friendly, but just think about that stat for a bit. What they’re saying is that 60% of the stuff we’ve made is so desirable, so well put together, so well designed, that people are still using them.

Imagine if 60% of other stuff was still in use. I don’t know about you, but I’d be happy if 60% of the iPods I’d owned were still working.

Imagine if 60% of carrier bags were still being used. Imagine if 60% of computers were still in use today. 60% of food packaging was still in use.

I keep having this thought that the best design minds in history would see Climate Change as an amazing opportunity. Don’t you get the feeling Da Vinci could have knocked up an alternative fuel in his spare time?”

Keep on rockin that shit, Andy.


+++we love you+++
from all of us at sukle

Conservation is a joke. Really.

Anyone who would approve a running toilet with their logo on it must have a sense of humor. Good thing. So we say, bring it on, Westword. They go places where we did not dare (at least publicly). Check out this cartoon titled Worst Case Scenario: Urine Luck!. Conservation used to be goody two-shoes.
Not no more, baby.

Going Guerrilla

I guess someone sent over a link to this blog that deals with guerilla mktg/ads/design since our toilet stunt was on there. But, aside from enjoying seeing something we did on a cool blog, we really liked what we saw on this blog, and got me thinking: One of our recent revelations over at Sukle is that THIS is the future of Advertising and Design. No longer can you just go about your biz creating standard clever print, tv, outdoor and design…, you need to find new ways to engage the viewer. In this age of MILLIONS of messages cluttering your day to day lives, things need to now use the medium to help convey the message, and to also elevate entertainment value. We absolutely love this concept, and have been trying to incorporate it into our way of thinking, and into our executions for a while now, and are really excited to see where it takes us and the whole creative industry as a whole.

Good. It's, well, good.

We at Sukle really love the magazine Good. We’ve read it for a while here, and just dig it’s message as well as it’s really cool info graphic-style design (info graphics rule). And, my buddy over at t2p just hooked me up with a link to the studio in NYC thats doing it, as well as Metropolis and some other radical stuff. They’re called Open. Check them out. They are Good. Ha.

Noodle-master Ross is getting his props.

We’ve always known holmes can rock the pasta, but now he’s gettin’ some props where it counts. This week in NATIONS RESTAURANT NEWS (a major trade rag for people in the food biz) there’s an article featuring executive chef Ross Kamens over at Noodles. We’ve had a great partnership with these guys for years, so we’re always ecstatic to see them getting good press. They deserve it. Keep up the good work Ross.