New Stuff and Inspiration
Great app idea to encourage donations
A simple way for Apple and iPhone users to give back this holiday season.
Agency: Miami Ad School
Art Directors: Philip Hovensjö, Max Pilwat, Andy Schwitter
Copywriter: Westley Taylor
Voice Over: Shane Stever
Fascinating light drawings by Picasso. You can see how the identifiable signature shapes are a result of his guestures, an expression of his body, just as much as the mind or the eye. Makes me want to get up from my bloody computer and do something.
Think of your ears as eyes.
We’ve been thinking about hearing a lot at Sukle lately as we begin developing work for Cochlear Americas. They make a device that is implanted in the inner ear that enables people who are profoundly deaf to hear. It’s been one of our instincts from the beginning that hearing loss might be compensated by strong visual perception. So the title of this article about ECM album covers grabbed me: “CDs Know That Ears Have Eyes.” At first glance, I felt like these images were kind of boring, to be honest. One of them is just a blurred crop of what looks like an outtake. But I revisited it a couple times because I hated that I just wasn’t getting it. Manfred Eicher, the founder of ECM and creative mastermind, shares his favorite quote, which is by Gertrude Stein. “Think of your ears as eyes.” What would a person with hearing loss think of these images? Would they hear with their eyes? Is this the kind of imagery that belongs in an audiologist’s consultation room? Is this the kind of art therapy that would help a person’s brain begin to process sound after a long period of living in silence?
Program or be programmed.
It is January. The month of ambitious ideas to reinvent ourselves. My guess is that learning to code is not on your personal make-over list. Unless you’re Douglas Rushkoff (author, documentarian and teacher of a graduate level digital program at NYU). Learning to code is not on my list, has never been on my list, and most likely never will be, but reading Mr. Rushkoff’s blog makes me feel like it should be. He makes a convincing argument that unless we learn to code, we are passengers in the digital world.
“Programming a computer is not like being the mechanic of an automobile. We’re not looking at the difference between a mechanic and a driver, but between a driver and a passenger. If you don’t know how to drive the car, you are forever dependent on your driver to take you where you want to go. You’re even dependent on that driver to tell you when a place exists.” —Douglas Rushkoff
I rarely get to a place where I can contemplate what is out there that I don’t know about. I’m too busy trying to process all the things I do know about. It always feels like the tip of the iceberg. Despite my attempts at sophisticated bookmarking, I never really feel like I’ve got a handle on the multitudes of information sources. Which happens to be the topic of his upcoming book, Present Shock, When Everything Happens Now. One more book to pile on the nightstand.
My trouble is that this argument to “program or be programmed” is predominantly based on fear. I don’t like being motivated by fear, even though it usually works. Fear is like caffeine. A little bit will jump start you into action. But too much and you build up a tolerance. I appreciate his more hopeful messages like this one, “I have never been as enthusiastic about the promise of digital technology itself as about the human potential unleashed by these new tools.” Please, Mr. Rushkoff, I humbly beg you to write more about this human potential you envision. That will keep me going back to your blog in the long run. And just might get me coding.
Google's Santa tracker
Cool little countdown ticker to Santa’s yearly trek. It has a few little games and hidden goodies over there, too, if you play around.
Some bacon yule tide
Stream this bad boy on your TV and everyone will be in a chipper mood all of xmas morning.
Ricola packaging that rocks
We came across some really cool packaging today. We love these Ricola wrappers. Done by Jung Von Matt, we assume these are going to be sold in Europe, but are sure hoping they make their way across the pond. The idea is that the wrappers all show faces of suffering singers, all with their throats constricted with the twisted wrapper. The designs feature 5 characters: Rockabilly, Pop star, Opera singer, Rapper and Punk Rocker, with the tag line, “Unwrap your voice”.
If you work in advertising, you know that the process of getting good work approved, produced and in market can be very long and grueling. But it’s really rewarding when something you believe in is finished, is out in the public and turns out really cool. We felt great when these Goodwill pieces were installed in Cherry Creek this fall, and now we get to experience that feeling of satisfaction all over again, as we just installed them at the Pepsi Center this week. Yay for Goodwill and yay for the neat-o, glowing blue ‘people’ that Goodwill has helped.
Use Only What You Need
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