New Stuff and Inspiration
Controversial Oreo ad
It’s pretty common knowledge in the Advertising world that ads are created to enter in award shows. They never run, yet they’re entered under the guise that they were. This controversial ad from South Korea helps to make my point, and has a couple major flaws: an exposed nipple and it was never meant for public distribution.
The best part? The tag line: “Milk’s favorite cookie.”
They say any PR is good PR, and Cheil Worldwide is certainly getting some PR from this. They’re the agency associated with the ad, although a representative from Kraft, who owns Nabisco, who produces Oreos, claims they have nothing to do with the ad and that it’s not ever been run. “Our understanding is that they created it for use at an isolated advertising awards forum in Korea,” the Kraft official said. “It was never intended for consumer advertising or public distribution.”
Mike D curates Transmissions LA: AV Club.
He raps. He rhymes. He curates art. He’s Mike D!
Famous for his Beastie Boys exploits, Mike D puts on a different hat to head up Mercedes Benz’s Avant/Garde Diaries festival. The show is being called Transmissions LA: AV Club, and it’s a wild sensory ride. He’s invited an assortment of talented contemporary artists to wow viewers with art and food. If we were in LA, we’d be checking this out, for sure.
Elliot versus the Pawbender
Our newest Suklite, Elliot the Cavachon, has decidedly attacked a Pawbender from Good Times, and dominated it’s deliciousness.
That's so web 1.0
Story telling via Trey Parker and Matt Stone
Since, as advertisers, we’re in the business of telling stories, this video clip with Trey Parker and Matt Stone (creators of Southpark) teaching a Storytelling Strategy class at NYU has some crossover appeal. Sure, we’re focusing on conveying a Brand story, versus Cartman interacting with a personified towel, but some of the things they’ve figured out are universally on-point. I hereby apologize that mtvu.com is not allowing embedding- but click here and you can go watch the video we speak of.
Field Notes crop edition- inspired by vintage memo books
Thought this little video of Aaron Draplin discussing the history, thoughtfulness and importance of old printed ephemera (in this case, seed and feed memo books) was interesting, especially pertaining to the influence of the ever-popular Field Notes products. There’s a neat-o online gallery of the old memo books he’s collected, too, that you should check out here. Here’s a sampler of a few of them, although you can see them larger on the site:
We eat less healthy than we think.
Massive Health produced an info graphic, based on data from hundreds of thousands of people who use their Eatery app. It reveals some interesting contradictions in how we perceive what we eat and reality. I like the insight that any restriction at all on your diet makes you think about what you put in your mouth. So consciously defining what you eat increases your health. Via Coexist.
Top 5 Regrets of the Dying
A palliative nurse, who has spent years counseling the dying, has recorded their regrets in the final days of their lives. The same regrets come up again and again, showing how similar people are.
1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.
2. I wish I hadn’t worked so hard.
3. I wish I’d had the courage to express my feelings.
4. I wish I had stayed in touch with my friends.
5. I wish that I had let myself be happier.
The patients seemed to understand, with the clarity that comes at the end of life, that these regrets were the results of choices they had made. Maybe it’s the wanna-be psychiatrist in me that finds this so fascinating. I wonder how, or if, this list will change with the next generation. It seems that, through a combination of technology and the body/mind/spirit movement, our current culture helps people to stay in touch and to live their true life, more than previous generations at least. Will we just have a new list of regrets? What will they be? I would love to hear your ideas in the comments.
I’ve been obsessed with type lately, especially scripts. Thank you, once more, Mr. David Heller for always inspiring us. This new book is just the fix I need. Scripts: Elegant Lettering from Design’s Golden Age via Brain Pickings
Sustainability Comes to Cherry Creek Fashion.
We just returned from a lunch shopping bender at Deja Blue in Cherry Creek. Never heard of Deja Blue? Well, it’s Goodwill’s new boutique store, and it features new and lightly used stylish, name brand clothing and accessories. Prices are what you’d expect from Goodwill (that means stupidly cheap), but the store itself looks like any other hip, high-priced boutique in the area. And looks are not all it has in common with it’s neighbors- we noticed all sorts of brand name items that looked new, like Polo, Lucky Brand and Levi’s jeans. There was even a whole rack of high end suits and dress shirts. But our favorite find was the sweet retro jacket reminiscent of the one the “Messenger” wears in the new Progressive ads. If it only fit! So, we had to leave that beaut for the next person- much to our chagrin.
What’s better than scoring high end fashion for super cheap? It’s the notion that by simply shopping or donating, you are making a big difference in our community. Nearly everything earned through Goodwill stores goes to help over 30,000 people a year find and sustain employment right here on the front range. They also help our teenagers prepare and apply for higher education, as well as find scholarships. If that wasn’t enough, Goodwill is the ultimate way to rescue things that still have plenty of life left in them from a landfill.
Suggestion: click this link and check it out for yourself.