New Stuff and Inspiration
Growing ideas at Sukle
Thought this video was a good illustration of the title.
Time lapse footage of the earth- it's Sukle in space.
Mike went up with Sir Richard Branson this weekend and did a few rotations around the planet. These are his home videos, time lapsed, of the earth at night from space. Pretty cool what you can do with a D-SLR, huh?
Actually these are shot from the International Space Station. But we like to think Mike spends his free time in space.
Here’s the explantation from the Astronomy Picture Of The Day section of the NASA site: “Explanation: Many wonders are visible when flying over the Earth at night. A compilation of such visual spectacles was captured recently from the International Space Station (ISS) and set to rousing music. Passing below are white clouds, orange city lights, lightning flashes in thunderstorms, and dark blue seas. On the horizon is the golden haze of Earth’s thin atmosphere, frequently decorated by dancing auroras as the video progresses. The green parts of auroras typically remain below the space station, but the station flies right through the red and purple auroral peaks. Solar panels of the ISS are seen around the frame edges. The ominous wave of approaching brightness at the end of each sequence is just the dawn of the sunlit half of Earth, a dawn that occurs every 90 minutes.”
Well, the name for this sport conjures pretty humorous images in your head. Then you watch a few vids on youtube and you realize that it looks pretty darned fun. It apparently originated in New Zealand, but will surely catch on all over the world- and we’re guessing there’ll be companies building drift trikes real quick-like. Looks like a lot of fun. Dangerous fun.
Too racy for the Superbowl
At game time Chrysler decided this spot was “too sexy” to be aired during the Superbowl and opted to run the “seduction” ad instead. It seemed like an interesting move, considering this “House Arrest” ad with Charlie Sheen is underwhelming when it comes to sexyness. And since Superbowl viewers have all already seen Janet Jackson’s boob during a game, both of these ads seem tame.
The Oreo turns 100 this year, and since it’s 2012, it’s quite fitting that we stumbled upon these Cameos made out of Oreo cookies. They’re done by artist Judith G. Klausner, and her bio on her site reads like this: “Judith G. Klausner is a Somerville MA artist with a love for small, intricate, and overlooked things. She received her degree in Studio Art from Wesleyan University in 2007 after constructing her thesis primarily out of insects, and has since continued to search the details of her surroundings for inspiration. She enjoys playing with her food, both recreationally and professionally.”
My folks always said not to play with your food, but apparently hers didn’t. See all the Oreo Cameos here.
For the love of breakfast
We love discovering a great new place to eat in town. And this weekend we discovered Jelly Cafe. While the breakfast fare (read: bacon) was great- the vintage cereal boxes hanging on the wall were even better. Yep, we’re design nerds.
Every second is a different hexadecimal color.
This is a neat site, called the Colour Clock, where a clock ticks away and as it does, the hexadecimal color changes. Created by the artist Jack Hughes it is “an experimental project that represents the current time as a hexadecimal colour.” Check it out here.
Best street art of 2011
With the popularity of street art growing, the level of talent has also improved quite a bit. Obviously, there’s always Banksy, who almost everyone knows about these days, but there’s all sorts of smart, talented artists you may not know that are out there doing amazing work just around the corner. This post that features the best street art of 2011 is laden with urban gems, from all sorts of different artists. It’s worth spending a moment and checking this out, there’s some real nice work here.
Grady's Cold Brew
Of course, we were initially smitten with the package design of this product, but the write up has us curious about the product too. From their site: “Grady’s Cold Brew is a New Orleans–style coffee concentrate that’s brewed and bottled by hand in Brooklyn, New York. Each batch is made by steeping a special blend of freshly roasted coffee and chicory in water overnight, then removing the grounds using a two-step filtration process. What’s left? A bold, velvety-smooth liquid concentrate that can be mixed with milk or water—served over ice or steaming hot.”
Check out their site.
Wilderness Kicked, Thanks to CGI
How do you connect with a niche audience of elite backcountry enthusiasts? You talk to Matt. Matt is Sukle’s in-house CGI expert.
For the 2012 Scarpa campaign, we asked Matt to create 3 of the world’s premier mountains for backcountry destinations in CGI. Oh, and make them appear to be made of sand, dwindling away, moment by moment, in an hourglass. No problem. He started by collecting data on the actual peaks. Multiple data points on longitude, latitude, altitude and slope of each mountain gave him a rough start. Then he masterfully filled in the details. (Matt watched a lot of Bob Ross as a kid.) You can watch his progress in the video above.
Why an hourglass?
The average life contains 26,320 days. If your preference is to spend as many of the remaining ones as possible in lonely territory with just you and the mountain, then you’re part of an elite group of crazies. Aka, Scarpa fans. For backcountry athletes, it’s not about quantity. It’s about quality. They’d rather spend the whole day trudging up to the top of a mountain for one glorious ride than repeat the same predictable, crowded run.
The hourglass concept acknowledges that there are only so many opportunities in life to make those memorable runs. By showing the precious sand running out, we connected the Scarpa brand with their passion for the sport. We didn’t use ad space to talk about the stats on a particular product, even though there is plenty to brag about there. The retail folks do a good job of that. Our goal was to speak to what makes them different from the average weekender Joe or Jane. So the next time they’re in a spot to choose a new boot, they’ll know Scarpa gets it.