New Stuff and Inspiration
Whether you’re a college fan, an NFL die hard or just like it all, we’re happy to say “CONGRATS!,” football season is finally, fully upon us. Enjoy folks, and may your team have a great season (unless it plays the Broncos).
So, wonder why we keep seeing this missing teeth ad on the Sukle Facebook page? Trying to tell us something? Or maybe it’s just that it knows we’ve done some anti-meth work?
New forms of media
It seems ice is the theme today, huh? Well, aside from our fixation on frozen water this fine Wednesday, this execution uses a strategy we agree with here at Sukle: don’t be afraid to create your own medium. Who knew ice sculptures could be interesting and interactive advertising?
Han Solo frozen. In my drink.
Drink cubes sponsored by Jabba the Hut. You can pick up these clever cubes at Think Geek.
Would you like to mindlessly scroll through “channels” of entertaining animated .gifs? Well, if you found yourself saying “yes” to your monitor just now, then go to Gif.tv and feast your eyes.
The power of controversy
This video/spot came out in June 2011 and already has over 2.6 million hits. A lot of folks are mostly wondering how it was done and what the tricks were to achieve the illusion that a baby can shred a full-sized electric guitar. But, regardless, this type of controversy and interest creates hype, and that’s what produces viral successes in very short periods of time.
IDE Exhibit at the Redline Gallery
Design for developing countries is a rare and welcome area of growth for design professionals.
This weekend, I saw the exhibit “Design For The Other 90%” at Redline Gallery. The premise is that nearly all designers design with the richest 10% in mind. The other 90% of global citizens don’t benefit from design innovation. They are too poor to be a sought after target market for most professionals holding design degrees. The design in this exhibit was just short of miraculous, solving multiple problems at once. There was a straw that purifies water while the user sucks it up, a pot that can charge a cell phone battery while it boils water, and a pit toilet that can sprout a tree when full. A few others were designed by iDE, headquartered here in Denver, Colorado. The founder, Paul Polak, established the approach of bringing people out of poverty by enabling them to earn more money. These design innovations can, and will, change the scope of life for millions of people.
On the other hand, when designing for the richest 10%, it is harder and harder to impress, much less amaze. Designers are tripping over themselves to serve that 10%. It’s crowded. How do you innovate for people that already have every convenience imaginable? Maybe the answer lies in helping the 10% use less, instead of more — but make it convenient. How about a hose spigot that beeps after you’ve used 100 gallons of water? Or a sprinkler timer designed with conservation in mind? Or a kitchen sink drain that takes gray water straight out to the garden?
Even brand managers could take a few cues from the developing world. Just think, Arab Spring, Slumdog Millionaire and Ethiopian pirates are all far more interesting than Hollywood, D.C. or Facebook. Young people growing up with more exposure to the developing world will be more comfortable with brands that stand for survival, tribalism, generosity and rebellion than brands that promote the Norman Rockwell version of American life.
illustration by Caryn Arredondo
For all those who dream of checking out and going off the grid, here are some images to fuel your fantasy. These two artists cruise around the wild west making art and weaving textiles in their gorgeous homemade plywood trailer. You may not be able to pull the plug yourself, but don’t fret. You can buy their handwoven textiles on Etsy. And wrap yourself in the idea of freedom.