New Stuff and Inspiration
You LOL you lose
Cool idea for FRijj, the UK milkshake flavor brand. The idea is that they have to build people’s tolerance to the unexpected, so you’re not knocked flat when you try their new flavors. They use webcam face recognition action, and it even adjusts color for ambient light and skin tone. Viewers are then shown funny fail-type vids from Youtube and challenged not to laugh. You LOL, you lose. Check out frijjtheincredible.co.uk
Thumps to the Head, vol.1
In the world of Social Marketing, the behavior of the average American is a subject that we study. The more I learn about this species, the more discouraged I get. And I’m not alone. Joel Makower recently declared that Green Marketing is Dead. NMI reports that people won’t buy green products just because they’re green. Ogilvy Earth published a study revealing a huge discrepancy between the professed desire to be green and actual behavior.
It is easy to look at industrial engineers and policy makers as the only people with any hope of making lasting significant change. As Social Marketers, our tools are limited to the hearts and minds of individuals. We work in the gray area where nothing is absolute or definitive. We can’t order anyone to do anything, or hardwire our agenda into people’s lives. In fact, even when we do succeed, it’s difficult to quantify that success. It’s easy to think that our influence pales in comparison to the hard sciences.
Dr. Deneen Vojta, Senior Vice President of the Center for Health Reform & Modernization at United Healthcare, spoke about the exploding instances of diabetes at the LOHAS Forum this summer. She said, “I can administer medical treatments on a large scale, but I am powerless to bring about widespread counseling, education and behavior change. And that’s what we need now.” We like to think that western medicine is incredibly advanced, and it is. But no amount of medical ingenuity can save us from ourselves.
It’s not just true of our bodies, but of our natural resources as well. Peter Gleick, of The Pacific Institute, dedicates his professional life to promoting water conservation. He says that no amount of technical innovation, policy making or dam building will solve our water problems if people don’t care about it.
As a culture, our cleverness has advanced far beyond our emotional IQ. If our job as Social Marketers is to cultivate empathy and self-control, we have a lot of catching up to do. Hard science can only take us so far.
Illustration by Caryn Arredondo
Neato bike lighting
When you’re stopped the LEDs spread out evenly around the wheel and flash to allow motorists to see you, but when you ride they somehow all group together in one area of the wheel and create a great light source for cars to see you, and also illuminate the road. And they look cool, too!
They are currently on Kickstarter trying to raise money to go into production. My bike told me to support them, and I’m stunned. I had no idea it could talk.
Some skinny jeans with my Ipsum, please.
Next time you’re working on a project and need a little placeholder copy, check out Hipster Ipsum. It made me smile.
Who first milked a cow?
There’s a lot of unanswered questions in this world. One is “Who first milked a cow?” A good question. This spot for a diary plays it up. I’m posting it solely b/c flying ghost cows saying “MMMMilk me” are always entertaining.
Possibly poking fun?
Seems like this L’Oreal video is poking fun at the Julia Roberts airbrushing fiasco, no?
Rayguns are our friends
Stumbled across Raygun52 today (thanks Richard). Looks like they’re collecting a raygun design a week to get 52 aesthetically pleasing designs for some government organization. And, in case you didn’t know, we like rayguns.
Here’s what their site says: “With the recent passage of the 2257 United Sea of Tranquility Arms Control Act, The Company is no longer permitted to contract designers to concept its weaponry. The USoT public has unfortunately decreed that visually pleasing weaponry is to be frowned upon.
However, with the recent discovery of limited time travel and the USoT’s failure to regulate it, we are able to seek help from your time. The Company asks that you create a public forum to collect original concepts for our energy-based weaponry. Without attractive arms, The Company has had a difficult time fulfilling military and civilian arms contracts.”
Every little boy's dream
Cool kinetic sculpture created by artist Chris Burden. It features 1,200 matchbox cars, and they travel at speeds up to 200mph. It’s nicely filmed, too!
Our awesome sauce client, the Cheyenne Mountain Zoo invited us down for a day of fun. We’ve all been to a lot of zoos before, San Diego, the Washington, Minnesota, but none are as cool as the CMZ. They’ve figured out ways to let visitors interact with the animals that’s more amazing than a deep fried Twinky. We fed a tigers, hippos, a moose and giraffes. And some of the creatures bonded a little too much with us. The tiger took a special liking to Steve and tried to mark his territory. While feeding the hippo, Michon got melon and hippo backwash right in her face. Another great day in Sukleville.
Mud flow ambient
A very cool ambient installation was done to commemorate the Lusi volcano eruption in Indonesia. It was recreated by Jaringan Advokasi Tambang (JATAM), a mining advocacy network located there. Back in 2006 an earthquake close to a natural gas drilling site triggered a huge volcano mud flow that covered over 10,000 homes. So, these pieces were placed in the road in front of the Idonesian Presidential Palace to remind viewers of the turmoil the mud flow caused in people’s lives. The message was “Bangu korban Lapindo Sidoarjo bangun hidupnya kembali” (English translation: “Help the victims of Sidoarjo mud-flow to build their life back”). Actors even were placed amongst the faux ruins.