New Stuff and Inspiration
We at Sukle kind of love anything that is letterpressed. Call it an unhealthy obsession, if you will. And, we think that whiskey doesn’t suck, as well. So, naturally we enjoyed this video showing Yee Haw Industries creating some iconic letterpressed posters for the American whiskey-maker Jack Daniels. The adding of whiskey to the black ink in lieu of water to thin it out some was especially neat-o.
Chip Shop Awards – A little comedy for your day.
Working in advertising is always and act of balance. You create ideas that you think are great, but your client also has to think they’re great for them to move forward. Then, you have to grapple with budget. Can you afford to shoot it, can you afford the stock photo, can you get a licensed image?
For a break from the rigors of typical advertising, there’s the Chip Shop Awards. For all of you out there that have ideas that come to you randomly that you think “wow, this would be great for _______,” here’s your chance to actually do it. The Chip Shop Awards are an advertising industry event famed for having no rules. The work needs not to have run, the agency need not represent the actual clients, and the work need not comply with any of the standard industry regulations. But what it needs to be is great and off the wall. And public voting for these works occurs here: http://www.chipshopawards.com/
Here are some entries from this year:
Only on the right occasion
Liking the new Heineken Light stuff coming out of W+K. In these spots they’re looking at when bold fashion statements are appropriate. And since the hipster market is prone to a handlebar ‘stache or two, I’m betting these ads might have them sipping a Heine Light or two as well. Good stuff.
We’ve all seen plenty of Rube Goldberg vids, but this one was pretty cool, as it looks like the crew in this shop really built a lot of this by hand (it’s not all glossy-sexy like most of these vids we see- this one’s replete with cardboard, string and duct tape). Led by 2D Photography director David Dvir, the crew creates a great 4 minute video showing how they take their portraits.
Not sure what the idea or reasoning is for the horse image, but it’s super cool, nonetheless. Don’t think I’ve seen anything like this before – certainly an interesting use of the poster medium. The posters are for a band called Dry the River, and each horse took 35 hours to build. Here’s a making-of video showing them being constructed:
(This house is in Bolivia, fyi)
This dog has some you-know-whats
Sometimes when you swim with sharks, you can’t be afraid to take a bite.
This colorized NASA image shows changes in the composition of the Moon’s surface.
Bright pinkish areas are highlands materials, such as those surrounding the oval lava-filled Crisium impact basin toward the bottom of the picture. Blue to orange shades indicate volcanic lava flows. To the left of Crisium, the dark blue Mare Tranquillitatis is richer in titanium than the green and orange maria above it. Thin mineral-rich soils associated with relatively recent impacts are represented by light blue colors; the youngest craters have prominent blue rays extending from them.