New Stuff and Inspiration
Kotex says, Break the Cycle
As an advertising professional, I am sadly aware that my profession is ranked just above car salesmen on a scale of trust. Which is why it’s important to celebrate campaigns like this one, that demonstrate the positive power of what we can do. This revolutionary campaign for Kotex takes feminism from angry — to pee-your-pants-hysterical. When a girl gets her period for the first time, it comes on a flood of self-awareness and loss of control. The result can be a deep and nameless embarrassment. This campaign shoots for a full 180˚ — taking the product all the way from embarrassing to cool, but it doesn’t stop there. It goes even further to position the product as an instrument of power, via activism. Yes, we’re talking about tampons. Finally, this category gets some serious attention from the image makers. Why did this take so long?
Bea Arthur, Pizza and Mountains
Don't drink and drive
We put these on the driver’s side door handle of cars parked in bar parking lots in Wyoming recently. The idea was to remind the patrons of the bars that they should be getting into the passenger side door, not the driver’s if they’ve been drinking. I know what you’re thinking, and they’re made with low-tack adhesive so they don’t mar the paint or finish on somebody’s nice ride.
It’s not unusual to show up at Sukle to a gaggle of hairy four-leggeds. Folks like to bring their dogs on occasion to hang w/ us whilst we work away on our favorite clients. They seem to enjoy roaming the premises, and we get much enjoyment having them around. However, I believe we could get a lot more enjoyment from them if they all had rather large handlebar mustaches. Que drum roll: Humunga Stache dog toy.
Interesting info graphic
Found this little graphic pretty interesting. It breaks down the traffic to sites on the internet. I guess the ratios of traffic are about what I’d expect, altho it is a little surprising that Adult is about even with Travel and Weather, considering the multi-billion dollar industry that porn is. Saw this at Fast Company.
Whoever thought of this: you are my hero. I am about to institute this immediately.
What is it about big letters? Why are they so charming and attractive to us creative types? While I have no real answer to these musings, I can tell you that we’re all pretty happy to have the letters from the Denver Water channel letters billboard in-house. Now, as to what they get used for, well that’s another question. We’ve got all sorts of schemes as to how they should be used until DW needs them again. I’m voting for “You need us” on the roof of Sukle or me stealing the A and the D (my initials). I’m guessing the former will be much more warmly received around here. If you have any better suggestions, lets us know.
March Madness On Ice
Don’t focus too much on the bracket because there’s some really good hockey this time of year.