Lunchmeat Underpants

Generation Wild(er)

Generation Wild is back and has become something bigger than we ever imagined. It’s become a movement that is disrupting the over-scheduled, over-screened and over-protected culture we’ve unintentionally created for our kids. In its first-year it demonstrated measurable success in changing attitudes and behaviors. Over 500 entities across Colorado have stepped up to help change an entire generation of kids. Great Outdoors Colorado (GOCO) has invested in locally led, youth-engaging coalitions in 15 Generation Wild communities to break down barriers to the outdoors, building new places for recreation, creating outdoor programs to activate those sites, and offering internships and job opportunities in the outdoor field. And on June 21 the Governor proclaimed the first day of summer as Generation Wild Day in the state.

This year’s media campaign will inspire parents to set their kids free and serve up new tips and resources to help them get their kids outside more often. Stay tuned, there’s much more to come.