Lunchmeat Underpants
New Stuff and Inspiration
Get free stuff
We’re pleased to announce some new work for the Wyoming Department of Health. Our goal with to increase calls to the Quitline, and once we realized that the majority of the population had no idea that the Quitline provided free cessation medication, our messaging became quite clear: tell them there’s free stuff! From there we developed a campaign that uses comedy and awkwardness to cut through the clutter of today’s visual landscape and remind folks that there’s help out there, FREE help that will get you to finally quit smoking:
(UPDATE: Happy to see this today, and this. Yay for more PR.)
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