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New Stuff and Inspiration

Go from just browsing to full on purchasing with Instagram’s newest feature.

So check this out. Now when you see something you want on select branded Instagram posts, you can click “view products” and it’ll bring up tags next to each item listing the item’s name and price. Another tap loads a product page inside of Instagram with more information. But that’s all for the time being. When it comes time to complete a purchase, Instagram will send people to the purchase page on a retailer’s mobile website or app.

For now, the feature is only available to a few retailers like Kate Spade, Abercrombie and Warby Parker. Will they open up the feature to all retailers in the near future? Will it increase lackluster mobile conversion rates? Stay tuned to find out.