July 22, 2025

Not today, apocalypse.

We’re excited to launch our first campaign for the Denver Climate Project: Do more. Do less. Do Something. When other cities seem to be getting really quiet about the climate crisis (looking at you, a certain district in the mid-atlantic), we helped the city and county of Denver get loud. Or, at the very least, get the word out about how every Denverite can help take climate action (in over 230+ places around town to be exact-ish…). 

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Funded by the voter-approved Climate Protection Fund, we’re really proud the city is doing…something. Well, lots of things. From pollution-free free rides in pre-paid pedicabs to permanent bike racks and LED light displays on city landmarks to partnerships featuring an upcycled fashion collection and a climate-friendly ice cream flavor. Not to mention all the great programs the Office of Climate Action, Sustainability and Resiliency makes happen. Keep an eye out, momentum is building all over town.

A tan billboard on a blue sky that reads "DO MORE. DO LESS. DO SOMETHING. DENVER CLIMATE PROJECT"
A corner of a large city building with 6 different large posters
3 panel bus stop with campaign messaging
70+ unique headlines scattered across 200+ media placements give people ideas of what climate actions to do and prove they’re not alone in doing it.
wheatpaste style posters with campaign messaging
in store display for denver climate project and goodwill of colorado
We partnered with the Goodwill of Colorado to launch an upcycled collection that turns climate action into fashion. Created with local makers, the proceeds support Goodwill’s Clean Tech Accelerator helping to upskill the clean energy workforce.
clothing pieces with custom screenprint black designs and text on a tan totebag
pedicab driver smiling posing in front of a large outdoor tree-lined street
Bright green campaign branded pedi-cab
Media becomes the message with pollution-free free rides around town. Thanks to climate-friendly pedicabs, Denverites can snag a low impact ride at multiple events throughout the summer.
Large projection on a downtown city clocktower with campaign messaging and illustrations animated
The light at the end of the tunnel is LED and the city celebrated that in a big way by lighting up multiple landmarks in the campaign’s colors, including this animated art installation on the D&F clock tower.

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People who stop at their first idea should have stopped sooner.
People who stop at their first idea should have stopped sooner.
Make a difference. Or don’t make anything at all.
Make a difference. Or don’t make anything at all.
What if?
What if?
Bravery and kindness are not mutually exclusive.
Bravery and kindness are not mutually exclusive.
Before we can get into someone’s heads we must first look into their heart.
Before we can get into someone’s heads we must first look into their heart.
Think with your pencil.
Think with your pencil.
The biggest risk you take is blending in.
The biggest risk you take is blending in.
Simple > complex.
Simple > complex.
If you can’t make it good, make it big and red.
If you can’t make it good, make it big and red.
What we didn’t learn in business or design school, we picked up at the circus.
What we didn’t learn in business or design school, we picked up at the circus.
Simply ask yourself, have you helped or hurt the world today?
Simply ask yourself, have you helped or hurt the world today?
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