New Stuff and Inspiration
My, how the neighborhood has changed
We used to find Mad Dog 20/20, then Colt 45 on the stoop when we’d come in. Next, it graduated to PBR. Nowadays, this is the kinda stuff we’ll find when we get here in the am. Just a sign of how much this neighborhood has changed in the 12 years we’ve been in this building.
Ned Breslin’s story: becoming a social entrepreneur
At Sukle, we are grateful to have the opportunity to work with visionary clients — people who know that to make change in the world, you’re going to come across a few roadblocks. One such client is Ned Breslin, CEO of Water For People. Ned attributes his success as a social entrepreneur to lessons he learned in the mosh pit. Listen to the entire story of his path from punk rocker to social entrepreneur in the first installment of his podcast series called “The Social Disruptors.” Ned’s approach to storytelling is unexpected, and very real. Have a listen for yourself.
Ned Breslin received the Skoll Award for Social Entrepreneurship in 2011. Water For People and Breslin were honored for their work in creating sustainable, locally-maintained water and sanitation solutions in developing countries.
Congrats to our friends at Noodles & Company
Recently they went public and their stock price promptly doubled.
Our relationship with Noodles & Company started in 1998, when Aaron Kennedy, the founder, hired Sukle to create an engaging brand for his concept. The restaurant chain had just two locations and we were a young agency, hungry to make our mark. We didn’t care that the budgets were small. In fact, their very first noodle doodle ads were created by scanning dried pasta on our flatbed scanner. Over the course of the next 10 years, they grew and we grew with them. Noodles grew from two restaurants to over 200. The budgets got larger and the work better.
Many of our philosophies about marketing, media and brand momentum were developed from working with Aaron and his talented team. It was a great ride. We’ll always be fans of Noodles & Company and wish them continued success.
Mike Sukle Interview on Osocio.org
In the early days, when we first started working for social good, with NSCD, the Arc and RAAP, we considered Osocio the authoritative voice on social marketing. We still do, many years later. Osocio is an online hub where thinkers from around the globe write about public health efforts and non-profit campaigns. Marc Van Gurp, the founder, has written about Sukle’s Denver Water campaign every year, except one, since the campaign’s inception in 2006. Today, they post an 8-year retrospective of the Denver Water campaign, along with an interview with Mike Sukle, Creative Director and President of Sukle Advertising.
“We’ve always been more interested in the challenge of a problem or the potential of something than the budget or type of industry a client may be in. And we’ve always felt that advertising could be used for good.” —Mike Sukle
Read the whole interview here.
We are proud to have Osocio’s ongoing support, and to be included along side the best communicators in the field.
Sick Time Lapse Vid
This time lapse video is among the awesomest in its genre.
“I love to stargaze. Watching the milky-way float across the sky is one of the most therapeutic experiences I have ever felt. If you haven’t experienced it, then I strongly recommend taking the time to do so.” Michael Shainblum, Director.
Directed: Michael Shainblum
Filmed & Edited: Michael Shainblum
Motion Control: Dynamic Perception
Motion Control: Emotimo
(THIS VIDEO WAS MADE AS A TRIBUTE TO THE MUSIC)
Music: Daft Punk
Track: Daft Punk – The Game Has Changed
One more Kmart
I posted the “Ship my Pants” spot last week, so even though this one isn’t exactly “fresh off the presses,” I felt compelled to post it as well. When I was first informed that these spots existed, well before I saw them on TV, I replied “is Kmart even around still?” That goes to show how far they’ve fallen. So, it makes total sense to come in with some very edgy spots like these, ones people are sure to remember. I mean, who doesn’t like big-ass-savings?
Here’s a really cool illustration of a bull by Austin graphic designer Erick Montes. This guy has a superb book if you’re looking for some sweet, sweet eye candy. I posted this particular image, though, because this is how we’re steaming into summer over here – like a charging bull. We’ve been absolutely cranking full speed for the last 10-12 months and we’ve officially started renovating our space, which makes us quite excited (aside from the drywall dust in our socks when we get home at night). And, the best part is we’d like to cordially welcome our newest Sukleites, Dana Cohen and Sara Nelson, who will be big additions to the team going forward. Add a dash of summer fun in the mix and you’ve got what we like to call the Sukle-zone.
The Silent History
The Silent History is what you get when literary guys get to rule the technological world we now live in. This is the brainchild of three writers (Eli Horowitz, Matt Derby and Kevin Moffat) and one developer (Russell Quinn). They set in motion an epic fictional drama that feels like a documentary about a generation of children who lose the ability to understand language.
“Once you start thinking about it, the project is full of semi-comprehensible little resonances like that. I mean, it’s a lengthy book about the failures of language. It’s an oral history about people who can’t talk. It’s a digital book that is dependent upon engagement with the physical world.” Eli Horowitz in Contents Magazine.
Hey photographers, we want your not-so-stock stock photos
Imagine a book full of images of sound. With every page, each image conjures up a specific sound in your imagination. Popcorn popping, a pinball machine on full tilt, birds beating their wings, a baby cooing. These are sounds we all know, because we have heard them all our lives. Now imagine giving this book to someone who has lost their hearing and just needs a little convincing to go see a doctor and learn how to get their hearing back. Cool, right? The crazy part is that our client can actually help them hear these things again. It’s called science and it’s complicated and stuff so don’t worry about that part.
We need images of sound and that’s where you come in.
If you want in on this, dig deep into your archives, and send us your best shots of images of sound. Sounds that are so appealing they will make a deaf person want to hear again. We want you to interpret that thought in your own way.
STYLE MATTERS A LOT
The photography style is very important. Here’s what we are looking for:
• poetic, romantic, beautiful, dreamy
• grungy, raw, real
• personal, unique, candid, not posed
• more fine art than commercial
• editorial style could also work
• studio photography is a possibility if the subject matter is specifically about sound
If you would like to see a sample of the kind of photos we’re looking for, send an email to firstname.lastname@example.org. You will receive a pdf of sample images that fit our subject matter and style criteria.
HOW TO SUBMIT: Email low res jpegs (under 2Mb) to email@example.com
DEADLINE: Please submit as soon as possible, but no later than May 10.
If we choose your image(s), we’ll contact you via email to discuss compensation.
Thank you in advance for helping us make this book a worthy tribute to the world of hearing.