Lunchmeat Underpants

Camp Nectar fruit boxes

Well, we can honestly say this is a new medium to us: fruitvertising. General Brands in Brazil worked on this campaign for Camp Nectar fruit boxes, with Age Isobar, São Paulo, to actually grow fruit in the shape of juice boxes. The idea was to convey that the juice in the boxes was made from real fruit. If nothing else, it’s certainly eye-catching. And, this campaign won a Gold Outdoor Lion, a Bronze Direct Lion, a Silver and Bronze Promo & Activation Lion, so it’s obviously well received by the industry.

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