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New Stuff and Inspiration

Giving back to Greece

As the Olympics wind down, creative juggernaut Mother has decided to launch a campaign of goodwill, attempting to shift the nation’s Olympic excitement towards the situation in Greece. It is, after all, where the Olympics were born. The campaign called F**k This I’m Off to Greece is trying to get Brits to buy (funny) shirts and donate to ailing country through the dedicated Facebook page. With so many people hurting there during their economic havoc, it seems like a great thing to do.

While we always support doing a good thing to help people out, we just really thought this stuff was pretty funny.

Denver to the Rescue

It’s time that we Denverites get out there and help out our friends down south. Colorado Springs, it’s residents and it’s economy have taken a hit from the Waldo Canyon fire. So go get a buy one get one free admission ticket to their attractions at your nearest Good Times Burgers and Frozen Custard, and go have a fun day in the Springs. And you’ll be helping the community while you do it.

The ticket is good at the following attractions: Cheyenne Mountain Zoo, Cave of the Winds, Royal Gorge Bridge and Park, The Airplane Restaurant, Arkansas River Tours, Cripple Creek Jail Museum, Ghost Town Museum, Noah’s Ark Whitewater Rafting & Adventure Company, May Natural History Museum, Manitou Cliff Dwellings, Avanti Ballroom, and Western Museum of Mining & Industry.

‘Denver to the Rescue’, sponsored by Good Times Burgers and Frozen Custard, is a benefit to help revive the Colorado Springs economy and provide support for the Waldo Canyon fire victims. From August 1 -31, 100% of the funds collected in this donation box for ‘Denver to the Rescue’ will go directly to the Waldo Canyon Fire Victim Assistance Fund administered by Pikes Peak United Way.


Elliot versus the Pawbender


Our newest Suklite, Elliot the Cavachon, has decidedly attacked a Pawbender from Good Times, and dominated it’s deliciousness.

Story telling via Trey Parker and Matt Stone

Since, as advertisers, we’re in the business of telling stories, this video clip with Trey Parker and Matt Stone (creators of Southpark) teaching a Storytelling Strategy class at NYU has some crossover appeal. Sure, we’re focusing on conveying a Brand story, versus Cartman interacting with a personified towel, but some of the things they’ve figured out are universally on-point. I hereby apologize that is not allowing embedding- but click here and you can go watch the video we speak of.

Best street art of 2011

With the popularity of street art growing, the level of talent has also improved quite a bit. Obviously, there’s always Banksy, who almost everyone knows about these days, but there’s all sorts of smart, talented artists you may not know that are out there doing amazing work just around the corner. This post that features the best street art of 2011 is laden with urban gems, from all sorts of different artists. It’s worth spending a moment and checking this out, there’s some real nice work here.

Wilderness Kicked, Thanks to CGI

How do you connect with a niche audience of elite backcountry enthusiasts? You talk to Matt. Matt is Sukle’s in-house CGI expert.

For the 2012 Scarpa campaign, we asked Matt to create 3 of the world’s premier mountains for backcountry destinations in CGI. Oh, and make them appear to be made of sand, dwindling away, moment by moment, in an hourglass.  No problem. He started by collecting data on the actual peaks. Multiple data points on longitude, latitude, altitude and slope of each mountain gave him a rough start. Then he masterfully filled in the details. (Matt watched a lot of Bob Ross as a kid.) You can watch his progress in the video above.

Why an hourglass?

The average life contains 26,320 days. If your preference is to spend as many of the remaining ones as possible in lonely territory with just you and the mountain, then you’re part of an elite group of crazies. Aka, Scarpa fans. For backcountry athletes, it’s not about quantity. It’s about quality. They’d rather spend the whole day trudging up to the top of a mountain for one glorious ride than repeat the same predictable, crowded run.

The hourglass concept acknowledges that there are only so many opportunities in life to make those memorable runs. By showing the precious sand running out, we connected the Scarpa brand with their passion for the sport. We didn’t use ad space to talk about the stats on a particular product, even though there is plenty to brag about there. The retail folks do a good job of that. Our goal was to speak to what makes them different from the average weekender Joe or Jane. So the next time they’re in a spot to choose a new boot, they’ll know Scarpa gets it.

Electroluminescent billboard

Pretty cool way to get the board to look like like a video game.

Fed Ex solutions site

This site was the site of the day on FWA last week, and we liked how it told the story of FedEx solutions. It has a really cool story navigation setup, where you navigate through 3D images and pickup tidbits of FedEx info along the way. So go ahead, pick one of the stories and navigate through the linear photographic storyline. It’s a neat way to tell a story, and the way the camera swings around as you follow the story line is great. The sound design is pretty good, too.

Brilliant illustration mixed with photography.

This work is done by a talented Belgian artist, Ben Heine. He’s trained in drawing, graphic design, sculpture and photography, and he’s calling this work “Drawing vs Photography” or “Imagination vs Reality.” Very cool. See the rest of the images here.

I pick things up and put them down.

By the looks of the Youtube posting, this spot is not new. But, I’ve just started noticing it on my television perusal lately, and it sure gets stuck in the ol’ noggin. I even heard my wife saying “I lift things up and put them down” to herself the other day. I guess that’s what ads are supposed to do, right? On top of making me chuckle whilst worming it’s way into my brain, the strategy seems right on. There are a whole lot of people out there who would love to go to a gym, only the notion of this muscle bound guy lifting 1 million pounds just to your right seems a little intimidating. The last thing you need is to be even more aware of your spoon-chested, pasty self. So, the notion of a gym for normal folks is a smart message, and seems like it would resonate with a lot of potential customers.