New Stuff and Inspiration
If you work in advertising, you know that the process of getting good work approved, produced and in market can be very long and grueling. But it’s really rewarding when something you believe in is finished, is out in the public and turns out really cool. We felt great when these Goodwill pieces were installed in Cherry Creek this fall, and now we get to experience that feeling of satisfaction all over again, as we just installed them at the Pepsi Center this week. Yay for Goodwill and yay for the neat-o, glowing blue ‘people’ that Goodwill has helped.
Each year, Goodwill Industries of Denver helps improve the lives of more than 18,000 at-risk youth, struggling adults and people with disabilities in our community, and we wanted to tell people this story. We wanted to show Denver how their donations directly result in helping people get back on their feet, so we took the silhouettes of actual folks Goodwill has helped and made them into glowing monoliths. We put their stories on each statue, with a QR code link to a short video about their story on youtube. We’re hoping these pieces serve as beacons of hope for those needing help, and as educators for those who can give back to the community by donating to Goodwill. That’s the Goodwill effect.
The Goodwill effect
Every trip we took to Goodwill we were unearthing shopping gold. It was amazing. And, we were really dumbfounded by the quality of stuff we found, and even more so, the prices (how about a like-new telescope for only $20, anyone?). When we went to Goodwill’s Deja Blue boutique we were consistently discovering cool designer clothes, in basically brand new condition, priced so low we almost didn’t believe it. Designer jeans for $6? Who does that? We were shocked by it all. It was ridiculous. And even somewhat disturbing that people were out there paying full prices for things in just slightly less used condition. And right there, the idea for this campaign began to hatch. We had to let everyone else know.
Photography by the one and only Richard Feldman.
Sustainability Comes to Cherry Creek Fashion.
We just returned from a lunch shopping bender at Deja Blue in Cherry Creek. Never heard of Deja Blue? Well, it’s Goodwill’s new boutique store, and it features new and lightly used stylish, name brand clothing and accessories. Prices are what you’d expect from Goodwill (that means stupidly cheap), but the store itself looks like any other hip, high-priced boutique in the area. And looks are not all it has in common with it’s neighbors- we noticed all sorts of brand name items that looked new, like Polo, Lucky Brand and Levi’s jeans. There was even a whole rack of high end suits and dress shirts. But our favorite find was the sweet retro jacket reminiscent of the one the “Messenger” wears in the new Progressive ads. If it only fit! So, we had to leave that beaut for the next person- much to our chagrin.
What’s better than scoring high end fashion for super cheap? It’s the notion that by simply shopping or donating, you are making a big difference in our community. Nearly everything earned through Goodwill stores goes to help over 30,000 people a year find and sustain employment right here on the front range. They also help our teenagers prepare and apply for higher education, as well as find scholarships. If that wasn’t enough, Goodwill is the ultimate way to rescue things that still have plenty of life left in them from a landfill.
Suggestion: click this link and check it out for yourself.