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Controversial Oreo ad
It’s pretty common knowledge in the Advertising world that ads are created to enter in award shows. They never run, yet they’re entered under the guise that they were. This controversial ad from South Korea helps to make my point, and has a couple major flaws: an exposed nipple and it was never meant for public distribution.
The best part? The tag line: “Milk’s favorite cookie.”
They say any PR is good PR, and Cheil Worldwide is certainly getting some PR from this. They’re the agency associated with the ad, although a representative from Kraft, who owns Nabisco, who produces Oreos, claims they have nothing to do with the ad and that it’s not ever been run. “Our understanding is that they created it for use at an isolated advertising awards forum in Korea,” the Kraft official said. “It was never intended for consumer advertising or public distribution.”