New Stuff and Inspiration
We’ve done a good bit of smoking cessation work here at Sukle, so it’s always fun to see something that takes a bit of a new angle. We’ve also seen some horribly shocking videos of kids actually smoking in other developing countries – it was hard to watch. The Thai Health Promotion Foundation (THPF) took this notion and flipped it, much to our pleasure. Kids walked up to smokers, asked for a light and were typically told how bad it was for them and that they shouldn’t do it. Then the kids handed them a ‘quit smoking’ brochure and walked away. Very clever and fun to watch. On top of winning a ton of awards, this thing got a whole lot of Youtube love.