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New Stuff and Inspiration

Wilder: A Tale of Love for the Outdoors is now playing. To get your kids playing.

This summer marks our third year of working on Generation Wild, the brand we created for Great Outdoors Colorado. Generation Wild has made huge strides in reconnecting children with the outdoors, this year’s effort is the biggest yet. That’s because this year we’re introducing Wilder, an 8’ tall creature that’s part goat, part yeti, and all friend.  

Wilder: A Tale of Love for the Outdoorsis a short film that will pull at your heart strings. It’s the story of a little girl who wanders into the forest and befriends this giant creature. The tale reminds us all, that somewhere along the way, we’ve lost our connection with nature. And it’s time to change that. 

Creating an 8’ tall goat-yeti was no small feat. We spent months designing the character and creating just the right look for Wilder. Then, we worked with Legacy Effects in LA to bring him to life. Legacy is the special effects wizardry behind such blockbusters as Iron Man, Jurassic World and The Shape of Wilder. While Ironman was awesome, we think Wilder might just be their best work ever.

The film was shot just outside of beautiful Durango, Colorado. Big shout outs go to the production company Off Abbott and Lee Lloyd Choi, director. Ring of Fire edited a beautiful story and created special effects. Rocky Mountain Recorders did their magic with the sound design. Music was produced by ColorWheel Music and composed by Aaron Espe and Tom Hagerman (of DeVotchka).

Wilder has only just launched, but if the reaction we’re already getting is any indication, he’s going to be wildly popular.