Get your Lunchmeat Underpants to go.

Client: Generation Wild Campaign: 99 Days Outdoors. A Wilder Summer.


That time we set a world record

Kids spend 7.5 hours per day in front of a screen. Generation Wild wants to change that by reconnecting kids to the outdoors. 4.37 miles of hopscotch later, we had a Guinness Book World Record. And Generation Wild had a message that reverberated across the country.