Get your Lunchmeat Underpants to go.

Client: Polar Field Campaign: Unlock the Planet.


Polar Field Unlocks The World. We thought the world should know about it.

There are places so cold, 35 below seems almost balmy. Places where the nearest settlement is 500 miles as the ski plane flies. Places where nature just doesn’t cooperate.

But if you’re an oceanographer working in the Arctic, a film maker documenting the effects of global warming or an archeologist digging around unexploded bombs on the big island of Hawaii, those are the places you have to go.

And those are the places this logistics and supply company will take you. They are always up for a challenge and they want more people to challenge them.

So we’re helping them expand their client list. We started with a tagline, Unlock The Planet. We designed a logo that was inspired by the rugged terrain and harsh environments they work in. We featured photos of some of those remote places on their business cards, with the longitude and latitude of each.

Finally, we created a website that opens with satellite footage of one of the most inhospitable places on earth. And followed that up by telling the remarkable stories of how Polar Field helps their clients unlock the secrets of our planet.

There’s data to collect. Sites to map. Discoveries to be made. It’s just a matter of logistics. And avoiding bears.