Wilder. A tale of love for the outdoors.
Generation Wild is reconnecting children to the outdoors. But the truth is, many of us adults have become just as removed from nature and all the wonderful benefits it provides. We needed to remind parents of that. A loveable creature starring in a 2-minute short film was just the ticket. Colorado’s newest celebrity then hit the road to personally reacquainted kids of all ages to the great outdoors.
First impressions last.
The campaign served over 30 million impressions and achieved over 1.25 million social engagements, at a cost per engagement of one cent. And the client was flooded with letters of thanks and love from people across the state.