Great Outdoors Colorado’s Generation Wild has a mission: get kids outside. We were tasked with encouraging Coloradan families to spend time outdoors and connect with nature. So we brought back a simple activity—free Wilderflower® seeds.
Our film brought the flowers to life—growing from floorboards, across couches and walls—as they inspired a child to ditch screens and go outside to play. Using handcrafted, practical puppetry to reinforce the tactile nature of the real world we wanted kids to enjoy, viewers were directed to where they could find free seeds to plant and go outdoors with Generation Wild’s Wilderflowers, too.
