Lunchmeat Underpants

Unibrow jokes make you laugh? Big things amuse you? This year’s edition of the Use Only What You Need Campaign uses an interesting variety of executions to embed an important message throughout the Denver metro area.Who doesn’t like a beautiful green lawn? But who would guess that it uses more than 50% of a household’s water. That’s insane. This year’s campaign makes people aware that they are pouring too much water on their lawns.

Thanks to Brittany Maynor, the fabulous marketing director at Belmar in Lakewood, the non-traditional installations made their first appearance around the outdoor shopping center. After that they will travel throughout the summer to different areas of the city. Keep an eye out and always Use Only What You Need.