New Stuff and Inspiration
Yet another logo revamp. This one is surely minor as well as the NFL one we showed in earlier posts, but again a seemingly impoved mark. Seems a little more whimsical and playful (it IS a toy store after all) now, and the colors are nicer now, too. Seems improved…..but can’t help to wonder how to get some of these uber-large corps to start having us at Sukle do some of these rebrands. They seem to be major high visibility jobs, prob packing great budgets, and seemingly easier tasks, design-wise. To me, it seems much simpler to move a few elements around on a logo than to try to invent the wheel.
So, for all you big logo re-design needers out there: we’re interested.
They’re not new, but they’re up. The Denver Egotist has featured our Wyoming Meth spots today, even tho we did ’em last year, and love that they did. We enjoy the ads, and had a ball making them. The Meth is bad stuff, and we over here were appalled at what the ingredients actually were (gasoline, bleach, battery acid, etc), and how horribly it aged/affected your body. No likey The Meth. Hopefully these ads make the difference we intended, and help keep some folks from mething it up.
new kid on the block
We at Sukle are really excited to welcome a new member to our team. His name is Steve Barry, and he’s coming to us from Wieden + Kennedy in Portland. He’s worked on all kinds of great accounts including Starbucks and EA Sports. We only hired him because we wanted to see our agency name listed next to the likes of Wieden, Goodby and Crispin. Kidding, of course- we are actually really, really pumped to get him on board as our new Director of Client Strategy and Account Services, as we know this guy’s got skills. We’re looking forward to his addition to our culture, as well as his guidance in working with and acquiring great clients!
ARRRRGH, I LOVE Snickers.
This commercial makes me laugh out loud. Silly, but memorable.
more Good stuff to report
Mike Sukle is in Santa Fe this weekend speaking at Design Week Santa Fe. He is part of a panel discussion on the segment titled Design for Good.
As they put it, “This year’s Design Week focuses on elements of good, conscious design by bringing you the visionaries at the forefront of thinking both in product design and in solving our collective problems, whether on the scale of community, nation, or planet.”
I imagine he’ll be talking about our work on water conservation for Denver Water, but he’ll fill us in when he gets back. In the mean time, we’ll be solving problems without him, on the scale of who’s bringing bagels in for our Monday morning meeting.
Andy started with the ‘stache topic and, hey, why not? I present you with the Stoosh-Off 2007. Check it out. It’s a quality use of the internet.
I'm a designer. Use me better.
I love this speech given by Ben Terrett at the Applied Green conference in London. Ben is a Graphic Designer.
His words are great inspiration for seeing our jobs in a bigger context. And pushing us creative thinkers to form more equal relationships with business people. We need to use our creative noggins to help clients to not make decisions out of fear. In this speech, he turns fear of climate change into an opportunity to be smarter. If we can stop designing for the hell of it but instead design as a way of thinking, we can earn our place at the table.
In his own words,
“If you ask Porsche about their sustainability policy they will proudly tell you that 60% of all Porsches ever made are still on the road today.
Think about that for a bit.
Now you might think that a gas guzzling 4.8 litre car can never be environmentally friendly, but just think about that stat for a bit. What they’re saying is that 60% of the stuff we’ve made is so desirable, so well put together, so well designed, that people are still using them.
Imagine if 60% of other stuff was still in use. I don’t know about you, but I’d be happy if 60% of the iPods I’d owned were still working.
Imagine if 60% of carrier bags were still being used. Imagine if 60% of computers were still in use today. 60% of food packaging was still in use.
I keep having this thought that the best design minds in history would see Climate Change as an amazing opportunity. Don’t you get the feeling Da Vinci could have knocked up an alternative fuel in his spare time?”
Conservation is a joke. Really.
Anyone who would approve a running toilet with their logo on it must have a sense of humor. Good thing. So we say, bring it on, Westword. They go places where we did not dare (at least publicly). Check out this cartoon titled Worst Case Scenario: Urine Luck!. Conservation used to be goody two-shoes.
Not no more, baby.