New Stuff and Inspiration
The Wyoming 8
The Wyoming 8 was a group of cross country runners from the University of Wyoming that were killed by a drunk driver 12 years ago on the 16th of this month. When they died, there was a lot of media attention. Everyone felt so bad for these poor kids and their families. Folks vowed not to drive drunk anymore, that they couldn’t let something like this happen again. And guess what? Since then over 600 more people have been killed by drunk drivers in Wyoming. Apparently people haven’t learned a damn thing from these kids dying.
We knew we needed to take the occasion (the anniversary of the runners’ death) and honor these kids. We also knew by honoring them, we’d be reminding everyone about their untimely desmise, and that they’ve not done a good enough job with driving drunk since then. We were up against a very (very) microscopic budget, but knew we could manage to create something that would get out to people of Wyoming, and hopefully would strike a chord with them. We ran this heavy the week of their death, and so far it’s gotten all sorts of great media coverage, so we’re excited to see if our efforts can help minimize this deadly problem. Don’t drive drunk, people.
This, friends, is one helluva film/psa from New Zealand about the dangers of driving blazed. It’s funny, has great child acting and doesn’t come across as one bit preachy. Well done.
We are happy to have a new word maker here at Sukle. Welcome Elliot Nordstrom (cue applause). We are looking forward to having him here as well as making him contribute to this blog. And to making him wear a bow tie every day.
Stay above water
We at Sukle are sending love and thoughts to anyone in our home state dealing with flooding today. Things have been crazy around these parts, and many of our own employees are dealing with all sorts of flood problems. Fortunately, our office is located in the ‘highlands,’ so as you could guess we’re ok up here. But, many friends and family are dealing with the repercussions of this crazy backhand from mother nature, and we just wanted to let everyone know we’re thinking about them and sending dry thoughts.
Meet the craftsmen of modern printing
Some people say printing is obsolete, but actually it’s become a medium for art. A couple of Sukle’rs were on press at Lithographix in Los Angeles last month. We printed an art book for Cochlear that expresses sound through the medium of print. It just returned from the bindery and it is loud and gorgeous. We were lucky to have some of the best artisans of the trade: Reggie, Chuck, Ron, Frank, Greg and Dennis, with Brian as copilot. They are the craftsmen of modern printing. Their tools — ink, paper, varnish, and of course, the Mitsubishi 8C CD, which is the size of a school bus, but even noisier. Hey, it’s only printing, but I like it.
New Videos for Cochlear
We love having a client like Cochlear because they make a product that can truly be described as miraculous. We have the lucky task of helping Cochlear tell their story to the world. The company’s founder is the inventor of the technology that allows people to hear, whether their hearing loss is moderate or profound. Every other year, recipients of the device gather to celebrate their hearing. We took that opportunity to catch up with the inventor, as well as a few of the recipients and their families. The stories in these videos include a mother who finds out her newborn is deaf and a teacher of the hearing impaired who loses her hearing. Each story is different, but equally powerful. They remind us how emotionally difficult hearing loss is and how lucky we are to live in a time where regaining hearing is not only possible, but common place.
The future of bike parking
With the crazy influx of emigrants and their bicycles to Denver, maybe one day we’ll need some cool bike parking like they have in Japan? Either way, this is really cool technology and nice design to handle the high population there that ride bikes around the cities.
Kenny f’n Powers
The art of making a flamenco guitar
This neat film captures the 299 hours it takes to make a flamenco guitar by hand, and condenses it down to a 3 minute video. It’s really well done with great graphics and sountrack, and was made for the Art of Making series, which aspires to display and highlight people who go against the spirit of today’s pessimism and desperation.