New Stuff and Inspiration
#SayHiWithASnowman for Generation Wild
What’s more fun than getting outside and building a snowman? Doing it for an awesome cause.
To get kids outdoors during the snowiest month in Colorado, we’re asking them to make a snowman to brighten someone else’s day. The “say hi with a snowman” idea quickly gained traction and attracted the awesome people from Children’s Hospital Colorado. With their help, kids across the state can now build a snowman for a fellow kid in the hospital. And as luck would have it, the day the campaign launched, over a foot of snow fell in Denver. Now that’s planning.