New Stuff and Inspiration
Kenny f’n Powers
Anti-smoking ads work.
We’ve been working with the Wyoming Department of Health for a few years now and have had the pleasure of working on some fun anti-smoking campaigns. And, we’ve been lucky enough to see good, positive results.
So, we were excited to see this article in AdAge that says smoking ads work. We already believed this, but seeing someone outside our doors saying the same thing made us happy. The article says studies are showing that anti-smoking ads actually work. During this economic downturn, states are not spending as much on anti-smoking ads, and it is hurting the cause. Also, states are able to spend more on a local level, and are interested in creating ads that stand out, while also appealing to a wide audience.