Lunchmeat Underpants

Story telling via Trey Parker and Matt Stone

Since, as advertisers, we’re in the business of telling stories, this video clip with Trey Parker and Matt Stone (creators of Southpark) teaching a Storytelling Strategy class at NYU has some crossover appeal. Sure, we’re focusing on conveying a Brand story, versus Cartman interacting with a personified towel, but some of the things they’ve figured out are universally on-point. I hereby apologize that mtvu.com is not allowing embedding- but click here and you can go watch the video we speak of.

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