New Stuff and Inspiration
Festival for Water
Yay, this weekend is the 2013 Festival For Water — a music festival hosted by Water For People, a Denver non-profit. The goal of the festival is to promote water awareness and conservation, locally in Colorado and worldwide. The festival happens June 9th at Civic Center Park, so head on down and rock out like no one’s business.
These are some really neat long exposure photographs taken by photographer Yume Cyan. The photos were taken in the forest around Nagoya City, Japan. By leaving the shutter open at a low aperture Yume is able to capture all the flashes from the lightning bugs, which creates a really beautiful and moody image.
We were happy to learn last week that we had two campaigns featured in the Obies this year. The Obie Awards are an industry awards show that celebrates creative excellence in outdoor advertising.
Our “They’re just as excited to see you” campaign for the Cheyenne Mountain Zoo was featured as a Silver winner, and last year’s Denver Water campaign was featured as a finalist. We’ve been on a bit of an Obie tear, getting things in there nearly every year, but that doesn’t make it any less exciting to get this news and keep the streak alive. Yay, Suklites!
So flippin’ fun
Summer has arrived, and with it come the screams of joy from the amusement parks. We were lucky enough to be asked to do some work for our local park, Elitch Gardens. These guys are all about providing a smiles for adults and children alike, and we were tasked with reminding the citizens of Denver that a good time was right under their nose. A flippin’ good time, in fact. So, we played off the slinging, spinning, twisting, speeding, zipping and, of course, flipping that their rides allow visitors enjoy. So, when you see these billboards and train wraps around town, proceed from wherever you are directly to Elitch Gardens. And have fun, Denver.
Photos by Brian Mark
One of our in-house artists drew this today. Kidding, this is a 30 hour time lapse of artist Paul White creating a new pencil drawing. This drawing took 30 hours, but we are lucky enough to see it all in 2 minutes.
The Silent History
The Silent History is what you get when literary guys get to rule the technological world we now live in. This is the brainchild of three writers (Eli Horowitz, Matt Derby and Kevin Moffat) and one developer (Russell Quinn). They set in motion an epic fictional drama that feels like a documentary about a generation of children who lose the ability to understand language.
“Once you start thinking about it, the project is full of semi-comprehensible little resonances like that. I mean, it’s a lengthy book about the failures of language. It’s an oral history about people who can’t talk. It’s a digital book that is dependent upon engagement with the physical world.” Eli Horowitz in Contents Magazine.
Don't drive drunk
We had a lot of fun working with the Wyoming Governor’s Council on Impaired Driving to create this campaign. As we delved into the topic of DUIs, we noticed a lot of ad campaigns come in hot and heavy with the “you will kill someone if you drive drunk” approach. Not to belittle this fact, because it’s a very real and dangerous risk, but, as we spoke to younger drivers (those who drive drunk the most), we noticed they were less receptive to scare tactic messaging. All of us have been young, and we all remember that “it’ll never happen to me” mentality that comes along with youth. And, we discovered that within our target demographic, people were more concerned with how a DUI would effect their lives, and therefore more open to behavior change messaging that took that angle. There’s a lot more to a DUI than a night in jail, so we began to tell this story to Wyoming.
We ran these in places where it might speak directly to a potential drunk driver: in bathrooms, billboards they’d be driving by, and small community papers that would be distributed in bars and restaurants.
Photos by Jamie Kripke
Ship your pants
Yep, this is funny. Childish, but funny. Props to KMart for being edgy.