New Stuff and Inspiration
Rich and Cold
Sitting in your car, you feel like a bug under a magnifying glass.
You want something cold.
Then you see the Goodtimes outdoor board.
Rich and cold.
They’re talking about frozen custard, not your Aunt Agnes.
Frozen will work.
And if it’s richer than ice cream, even better.
You pull in and order a cup.
Because it’s hot.
Virtual shopping. In the subway.
Tesco Supermarkets in South Korea were rebranded as “Homeplus“, and moved up to the second most popular market, behind E-mart. In order to challenge E-mart, they needed more visibility, yet couldn’t afford to open too many more stores. Their research findings let them know that most Koreans were focused primarily with getting to and from work, finding little time in between to grocery shop. So, in an attempt to blend into people’s everyday lives, Homeplus set up virtual stores in subway stations. The displays were set up to look identical to store shelves in an actual store. Products all have QR codes on them, and potential shoppers can scan codes of products they want and put them into their ‘digital’ shopping cart. Once the transaction is made, then the products are delivered to the door of the shopper, right after he or she returned home. Clever.
Online sales between November 2010 and January 2011 increased by 130 percent, with the number of registered members rising by 76 percent. Homeplus has become the number one online store and has raised the stakes in the offline market. The campaign won Grand Prix in Media, and Gold Lions for Direct and Outdoor at the 2011 Cannes International Festival of Creativity.
A nice looking way to mail a letter
New Forever Stamps from the USPS are dedicated to 12 pioneers of American industrial design. Pretty sweet stamps, if you wondered what we thought.
Everyone loves a good graph or chart
These org charts made me laugh. Good stuff from from designer Manu Cornet, via Foursquare product chief Alex Rainert.
Billboard Magazine in Brazil is offering free downloads of fonts based on the life and work of six well known rock musicians: 50 Cent, Jimi Hendrix, Lady Gaga, Iron Maiden, Michael Jackson and Madonna. The typefaces are available online at www.billboard.br.com/fonts. The print advertising campaign promoting the fonts won a Gold Press Lion (Print and Media), Silver Press Lion (typography) and Bronze Outdoor Lion at Cannes International Festival of Creativity.
Honest Tea testing city's honesty
Honest Teas ambient campaign is pretty interesting. Last summer (2010), in an attempt to promote the concept of honesty, they set up unmanned kiosks filled with $1 bottles of Honest Tea in Atlanta, Boston, Chicago, New York, San Francisco and Washington D.C. Hidden cameras and mics recorded people’s reactions and whether they were actually honest and paid the $1 for each tea they took. They also did the same thing on campuses and called them “Honest Campuses.” The Honest Stores campaign won a Gold Outdoor Lion at Cannes International Festival of Creativity.
FYI- Boston was the most honest with 93% of people paying and Chicago was the least honest with 75% of people paying.
Here’s a video from Boston that further illustrates the idea:
Uh-oh, is Flickr worried about this new site, 500px? It seems to work the same way, yet looks much nicer (and you know how we love things that look swell).
Reuse the TP rolls
Wow, how about some arresting visual executions? M wrap protects fish, pork and chicken with effective and hygienic means. And best of all, the campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.