New Stuff and Inspiration
Nothing is real in magazines
Doesn’t everyone just look perfect on magazine covers, and in advertisements? Well, thanks to our good buddies, retouchers, anyone can look like a model. Even you (sorry, that was low-brow).
Groupon’s self-deprecating humour was lost on the American public. What most people don’t know is the behind-the-scenes online campaign designed to raise funds through group deals for The Tibet Fund, Greenpeace and the Rainforest Action Network. Yet, they came off as snarky and oddly using real causes to merely sell coupons on Groupon.com. Thus they have been pulled. Expensive spots to have to pull a few days later, eh?
Don't forget bout the kegger at our place.
Just a reminder, there’ll be a keg of free, cold beer this Friday for all you creative types who are in the mood to slurp some brews. Come over and hang, have a much-deserved friday happy hour coldie and get the weekend off to a good start.
Bryant Gumbel had no idea what lay in front of him.
“What is the internet, anyway?” Goes to show what the general populace knew about the impending technological boom in 1994.
Green file format
We are a fan of this new file format, the WWF. Named for the World Wildlife Fund, this file is a .pdf that cannot be printed. While it’s a very green concept, it’s also quite handy for creative companies that want to send out files to be viewed onscreen only.
Nice work, WWF, we love any attempt at saving a little paper.
Charles S. Anderson Design Co. has turned 22. So, they’ve decided to sift through over two decades of projects, select an assortment of our favorites, and create a new website. Finally.
Most anyone working in the creative field has come across a CSA piece at some point that has elicited the “oooooohh” reaction. The work that is CSA is consistently great, and quite enjoyable to explore. Do it here.
Jeans Denver Water will appreciate.
Pretty interesting that Levi’s is working towards changing the jean business by creating jeans that use less water. After working tirelessly to incite Denverites to use less water, these jeans are something we can all appreciate at Sukle (and at Denver Water).
Per the Levi’s site, they would like to be a part of the solution: “Levi’s® believes that it is important to take action because we’re part of an industry that depends on water. An average pair of Levi’s® jeans needs 42 liters of water to be dyed, washed, and finished. Once we take them home we use even more water caring for our jeans using 21 liters every time we wash. That’s 4 times the amount of water someone in a developing country might use for an entire day’s drinking, cleaning, cooking, and washing combined.”
The new process only uses 1.5 litres of water per pair. Kudos, Levi’s,.
Short of the week
Check out Short of the Week, a fun site with reams of fantastic, and very creative, short videos. Clever stop motion and interesting animations mixed in with real action shorts live here and they’re sure to entertain.
Even high earning execs like a little comedy
It’s nice to see that The Ladders has a sense of humor. A laugh goes a long way for getting target markets to remember your messaging. And The Ladders is banking on the fact that folks who make over 100k are ready to have a little chuckle and not take themselves to seriously. And then find a great new job on their site.