Lunchmeat Underpants
New Stuff and Inspiration
Happy Generation Wild Day!
Gov. Hickenlooper made it official: June 21st, the first day of summer, is Generation Wild Day in Colorado. The best way to celebrate is to get outside and play.
Getting kids to play outside is rewarding stuff
We love being able to do awesome work for great clients, and seeing that work recognized by our peers is just icing on the cake. We’re incredibly proud to report that our campaign for Generation Wild won four awards at the OBIES this year. Thank you to the OBIES for the national recognition. And a huge thanks to Great Outdoors Colorado for allowing us to be their partner on this important campaign to change an entire generation of kids.
Our Denver Water campaign is a finalist for the OBIE Hall of Fame
We’re honored that our work for Denver Water is one of only five brands selected as a 2018 finalist for the OBIE Hall of Fame.
If you aren’t familiar with the OBIEs, they award the best work in out-of-home advertising each year. Some of the past Hall of Fame winners include Apple, HBO, ESPN, MINI Cooper, and Absolut. Not too shabby. We’re both honored and humbled to have our little local water utility recognized among so many great brands and iconic campaigns.
Check out some of the work and keep your fingers crossed that we bring home the big enchilada.
Denver 50 honors Sukle with six awards, including Judge’s Choice
Each year the Denver 50 award show recognizes the best branding and advertising work in the state.
We’re proud to share that our work for Great Outdoors Colorado and Irvine Ranch Water District took home six awards in this year’s show. The awarded entries included the Generation Wild website, digital videos and social media campaign, as well as the integrated campaign for Irvine Ranch Water District in Orange County.
“The Denver 50 is a great reminder of all of the incredible work coming out of Denver and Boulder,” agency president Mike Sukle said. “The bar continues to be raised higher each year.”
Thanks to the Denver Ad Club for putting together another great show.
Survive the season with our holiday card
Is it just us or does it feel like everything is a controversy these days? From the shape of the earth to bathroom signage, it seems like anything and everything is worth fighting over. So, we created a conversation guide to help our friends get through their holiday celebrations without engaging in a shouting match. Enjoy.
Sukle launches campaign for southern California’s Irvine Ranch Water District
New social marketing campaign targets outdoor watering waste.
Irvine Ranch Water District has a reputation as one of the most innovative water agencies in the country, so when they hired us to create a campaign that helps change the culture around water conservation in Orange County, we couldn’t wait to get started.
After working with their team to analyze water usage data and patterns, we uncovered an opportunity to make a substantial dent in water savings – the fall shoulder months of the outdoor watering season. In southern California temperatures tend to remain high through the fall. For many SoCal residents, this led to a belief that they needed to keep their sprinkler systems running full bore until the weather cools off.
But the reality is that your lawn isn’t affected as much by the temperatures, but by the amount of sunlight and the intensity of it which lessens as the seasons transition into fall. We needed to help people understand that.
To make our point in a memorable way that stuck with customers, we turned the perspective on its head, asking them to see the situation from their lawn’s perspective and dial back the H20.
To make that idea come to life, the solution was simple: blast people in the face with water in slow motion. We cast people with loose cheeks and a high pain tolerance and got to work. Our production team used a combination of leaf blowers and hoses to mimic the effect of what it must feel like to be an overwatered lawn and we had one of our most fun shoot days yet. To make sure everyone in Orange County got the message, we developed specific Spanish, Chinese, and Korean campaign executions and spread it across a variety of media, including cinema, TV, social and targeted digital advertising.
Sukle scores five awards at The ONE Club for Creativity – Denver
We’re proud to report we were awarded two Gold and three Silver awards at The ONE Club for Creativity – Denver 2017 Award Show.
This year’s award show showcased some of the best work done by Denver/Boulder creative agencies and included work for Nike, Yeti Cycles, Procter & Gamble, and our very own campaigns for Great Outdoors Colorado and Gates Corporation. We’re honored to have taken home five awards, spanning digital advertising, packaging design, outdoor advertising, identity design and print advertising.
“Clients come to us for work that helps to drive their business forward. We believe that smart strategy paired with unexpected creative ideas that get people’s attention have always been the best way to do that,” said Creative Director and Founder Mike Sukle. “It’s always an honor to be acknowledged by your peers, especially for such a diverse group of work in a show that’s as competitive as this one.”
Sukle was awarded the “Top Honors” Gold for the Great Outdoors Colorado Generation Wild outdoor campaign as well as our holiday gift, “We have gifts for everyone” identity and packaging design project.
Silver awards were given to the Generation Wild brand identity, Gates’ The World’s Best Hoses print advertising campaign, and the Generation Wild digital advertising campaign.
A full rundown of Gold winners and work can be seen here.
You’re never too old to roll down a hill.
It looks like this past weekend at Dick’s Sporting Goods Park some Phish fans were inspired by Generation Wild (and maybe a few other things) to let their inner child out and roll down a hill.
Park County Travel Council selects Sukle as advertising agency of record
We couldn’t be happier to announce that we’ve been tapped as Park County Travel Council’s agency of record after a review of nine agencies.
The Park County Travel Council is responsible for tourism marketing in Park County, Wyoming which includes much of Yellowstone National Park. Needless to say, it’s a dream come true for our team.
“Cody, Wyoming is a truly incredible place. It’s an important part of our country’s heritage and it’s been a bucket list destination for hundreds of thousands of people. We couldn’t be more excited about helping to introduce it to even more people across the country,” our Founder and Creative Director Mike Sukle said in a statement. “Not often are you lucky enough to have the opportunity to help market national icons like Cody and Yellowstone.”
Sukle will be responsible for strategic planning, design, creative campaign development, digital and media planning. We’ll be hard at work developing a new campaign to launch in 2018.
“Sukle demonstrated deep knowledge of our audience and a unique understanding of what makes Cody and Park County so special. They shared a unique vision of how to bring our story to life and drive our business forward that left a very positive impression on the selection committee,” said Claudia Wade, Park County Travel Council’s Marketing Director. “We are looking forward to working with the Sukle team to help move our brand forward.”
Changing the story for underprivileged kids.
There’s a crisis in American education that has been brewing for decades. More and more kids from low-income families are falling through the cracks. It’s a situation that no one denies and yet for the last 40 years the debate about how to solve it has raged on. These kids can’t wait for the bureaucrats and administrators to agree on a universal solution. They need help now.
That’s where ACE Scholarships comes in. They provide partial scholarships to low-income kids so they can go to the school that best fits their needs. And their approach is achieving incredible success. 90% of ACE Scholars graduate high school and 78% go on to college. You can’t argue with those numbers.
With this kind of success, ACE is poised to expand across the country. But like many organizations and brands on the verge of growth, they needed help crafting their story. They needed to make their message and brand even more compelling in order to attract a larger donor base. We helped them infuse emotion into their solid facts-based argument. And we also helped them change the way they told their story. ACE always began by telling people how they do it – with school choice, a politically charged idea that shuts down far too many potential donors. We helped them understand and communicate why they do it. ACE Scholarships exists to help change the story now, for kids from low-income families. This approach makes all the difference. It entices everyone to lean into the conversation to understand more.
ACE Scholarships has always had proof of their effect on kids’ lives. Now they have a way to communicate their brand and mission in a way that will attract a much larger set of donors.
