Lunchmeat Underpants
New Stuff and Inspiration
OBIEs
We’re happy to announce we were featured in the OBIEs again this year. Both our Wyoming Department of Health and Cheyenne Mountain Zoo campaigns were included, and we’re proud to have our work recognized alongside some of the best agencies’ in the US. The OBIE Awards recognize creative excellence in out of home advertising and is the oldest awards program in the advertising industry. For more than 120 years, the association has been dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and communities.
We’d just like to take a minute and thank the Wyoming Department of Health and the Cheyenne Mountain Zoo. They’re great clients and we love working with them to create award winning stuff. Over the years, we’ve been lucky enough to improve the health of Wyoming by featuring programs like smoking cessation, threw with chew and alcohol and drug related initiatives. We’ve also had a lot of fun spreading the word about the amazing and unique zoo experience the folks at CMZ are bringing to Colorado Springs. Thanks for the opportunity to work with you guys.
Mile High Youth Corps
Then, we had our interns for the spring (the fabulously aforementioned Greg Jesse and Jamie Howe) come in and finish up the production of the “What did you build today” campaign for the Mile High Youth Corps. The idea was to let the public know that MHYC not only helped youths in our community, but that they actually helped to benefit the physical community itself, as well. They plant trees, build trails, help repair homes, create parks- and the list goes on and on. They are building the community, literally.
We think Greg and Jamie did a fantastic job, and we’re quite proud of the work they produced, and are excited to get this work out there- so stay tuned and look for it in your area.
The Heist
People that shop at Goodwill already know this – you can get awesomely cool stuff for next to nothing. We’re talking name brand, never used or barely used stuff. We captured the feeling of finding something special at Goodwill with this stylish new spot.
Wilderness Kicked, Thanks to CGI
How do you connect with a niche audience of elite backcountry enthusiasts? You talk to Matt. Matt is Sukle’s in-house CGI expert.
For the 2012 Scarpa campaign, we asked Matt to create 3 of the world’s premier mountains for backcountry destinations in CGI. Oh, and make them appear to be made of sand, dwindling away, moment by moment, in an hourglass. No problem. He started by collecting data on the actual peaks. Multiple data points on longitude, latitude, altitude and slope of each mountain gave him a rough start. Then he masterfully filled in the details. (Matt watched a lot of Bob Ross as a kid.) You can watch his progress in the video above.
Why an hourglass?
The average life contains 26,320 days. If your preference is to spend as many of the remaining ones as possible in lonely territory with just you and the mountain, then you’re part of an elite group of crazies. Aka, Scarpa fans. For backcountry athletes, it’s not about quantity. It’s about quality. They’d rather spend the whole day trudging up to the top of a mountain for one glorious ride than repeat the same predictable, crowded run.
The hourglass concept acknowledges that there are only so many opportunities in life to make those memorable runs. By showing the precious sand running out, we connected the Scarpa brand with their passion for the sport. We didn’t use ad space to talk about the stats on a particular product, even though there is plenty to brag about there. The retail folks do a good job of that. Our goal was to speak to what makes them different from the average weekender Joe or Jane. So the next time they’re in a spot to choose a new boot, they’ll know Scarpa gets it.
Denver 50 likes Sukle
Communication Arts Typography Issue
Another great use for billboard vinyl.
Good Times rolled one up for YOU.
“Hey, pass that burrito over to me, man.”
Was that who you thought it was? Yeah it’s Cheech Marin talking to Tommy Chong about Good Times’ new cheeseburger burrito made with Santiago’s Green Chile.
“They take a cheeseburger and some Santiago’s Green Chile and roll it all up… Like a fatty? No, like a burrito.”
We figured who better to talk about Good Times hamburgers. They’re all natural, with no antibiotics or hormones. That’s important to everyone, especially two ex stoners who’ve turned over a new leaf.
“I don’t do that stuff anymore man. I’ve got an ankle bracelet.”
The only buds they scorch now are their taste buds. And Good Times has a new Santiago’s Green Chile menu that will do just that.
“You aren’t afraid of the heat are you? Only when I see the heat in my rearview mirror, man”
Give it a try. The first one’s free. Just kidding.
Goodwill






Rich and Cold
Sitting in your car, you feel like a bug under a magnifying glass.
You want something cold.
Then you see the Goodtimes outdoor board.
Rich and cold.
They’re talking about frozen custard, not your Aunt Agnes.
Frozen will work.
And if it’s richer than ice cream, even better.
You pull in and order a cup.
Because it’s hot.